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Centralized Consent Repository is Foundational
Summary It was important for us to have a stand-alone centralized solution to have all data in one location. This centralization is crucial because if we ever need to respond to regulators, we can refer to one source of truth. Additionally, by building this platform,… Continue Reading
Tags: centralized consent, centralized consent repository, consent repository, content, foundational, preferences, Scotiabank
January 19, 2024
Preferences Enable Compliance, Communications, & Content
Summary At Scotiabank, we implemented a preference management platform to comply with Canada’s anti-spam legislation, which is a key priority for our heavily regulated financial institution. This implementation allowed us to focus not only on regulations but also on increasing opportunities to contact customers via… Continue Reading
Tags: communications, compliance, content, enable compliance, preferences, Scotiabank
January 18, 2024
ScotiaBank Benefits from Compliance, Insights, and Self-Service
Summary ScotiaBank has benefited in several ways: Getting Started is Just a Call Away
Tags: Scotiabank, strategic consultants
January 17, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
SiriusXM: Stakeholder Alignment Ensures Success
Summary Some of the challenges we faced involved getting alignment with various business units. I recommend bringing together departments like legal and marketing, which often have different opinions, to get them on the same page. This way, you can understand the regulatory requirements and the… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
November 29, 2023
SiriusXM: Purpose-built Platform Is Flexible & Scalable
Summary We chose a purpose-built preference management solution to handle the complexity of our business rules and support our customers effectively. As our rules have evolved, this solution has allowed us to add complexity and adapt to organizational changes in managing preferences. It was crucial… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
SiriusXM: Access To Experts Was Critical
Summary Having access to preference consultants during our implementation was critical for us. It gave us peace of mind because we brought in people who had experience with preference tools and could provide the right guidance. We trusted these experts to identify potential roadblocks, prevent… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
MyPreferences: Consent & Preference Management Platform
Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
August 17, 2022
How to Organize a Preference Center
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains that when companies consider preference management, they often start with the preference center. This center serves as a centralized location where customers can manage their communications and interactions with the company. He suggests dividing communications within the… Continue Reading
Tags: notifications, preference center, preference management, promotions
October 10, 2017
Best Practices for Opt-Down Pages
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer… Continue Reading
Tags: customer, opt-down, opt-out, preference center, preference collection
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