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Building Brand Trust Through Consent Governance
In today’s digital landscape, where news of data breaches and privacy violations are common, establishing trust with customers is more crucial than ever. Organizations aiming to nurture this trust must emphasize consent management and clear communication regarding the handling and protection of customer data. This… Continue Reading
March 22, 2024
PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
The Anatomy of MyPreferences
Tags: anatomy of mypreferences, data categorization, data collection, KPI, MyPreferences, privacy regulations, trust, zero-party data
May 26, 2022
What Is Zero-Party Data & Why Is It Important To Marketers?
Zero-Party Data Definition And Comparison To First And Third-Party Data Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding… Continue Reading
February 1, 2022
What Is a Consent Management Platform? Is it needed?
A consent management platform (CMP) is a tool that keeps your company, website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected… Continue Reading
Tags: CMP, consent management, consent management platform, consent regulations, customer voice, GDPR, General Data Protection Regulation, MyPreferences, possiblenow, preference management
January 27, 2021
What Is the TCPA? Your Definitive Legal Guide
The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted. The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their… Continue Reading
Tags: legal guide, TCPA, telephone consumer protections act
November 2, 2022
What are Customer Insights?
You cannot serve a client whose needs you do not understand. As a business, you might think you know where you fit into a particular niche or how your offerings benefit your market. However, without consumer insight research you never fully know if there is… Continue Reading
January 25, 2021
What is Voice of Customer & How Does it Benefit Businesses?
The way customers interact with companies has changed dramatically in the digital age. Whereas customers used to be passive consumers of products and services, they’re now an integral part of any corporate discussion. Surprisingly, even with so much information out there about what clients want,… Continue Reading
December 10, 2020
How to Implement Voice of Customer Research?
Traditional marketing tends to be a one-way street in terms of communication. Companies used to assume what customers wanted and then used advertising and other marketing strategies to tell customers about their company. However, the advent of the digital age has changed the dynamic between… Continue Reading
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