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Page 30 of 34


How Customers Reveal Preferences


Summary The concept of “progressive profiling” frames the data collection process as a progressive conversation, helping enterprises to better understand and plan for the nature of customer communications. Research shows that customers are more likely to reveal their preferences in iterative steps, influenced by their… Continue Reading

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Design and Functionality of Collection Interfaces


Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading

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October 4, 2017





Oracle Modern Marketing Experience


Summary The speaker introduces the concept of leveraging a broader ecosystem, using examples of third-party integrations into the Oracle Marketing Cloud. A key focus is on customer preference management, which is vital to digital marketing. It’s not just about sending messages, but also listening to… Continue Reading

October 2, 2017


Page 30 of 34

What Our Customers Say

We could go on forever about the benefits of preference management, but sometimes it’s better to let our customers do the talking.

Listen to their challenges and solutions — and get inspired!

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