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Modern Day Management of Customer Relationships
Tags: Chief Marketing Technologist blog, marketing technology, preference management, Technology Enabled Relationship Management, TERM
October 6, 2017
The Road Ahead
Tags: customer relationship maturity scale, customer-centric, mobile technology, permission-based model, permission-based relationship marketing, preference management, preference management system, ROI
Using Customer Data For Targeted Marketing
Tags: advertise, banner ads, CASL, class action lawsuit, compliance, consumer protection laws, conversion rate, customer data, direct mail campaigns, experienced driven consumer, express written consent, GDPR, landing pages, lead capture campaign, lead generation campaign, momentum consulting, online-efficiency, opt-down, opt-out, point-of-sale, predictive direct mail campaign, preference center, preferences, print media, Privacy, subscribers, targeted marketing, TCPA
Progressive Profiling Strategies for Increased Customer Engagement
Tags: collection points, content calendar, Content Marketing, customer engagement, data, drip campagins, inferred collection, KPIs, marketing ROI, momentum consulting, opt-out, preference, preference management, progressive profiling, webinar, whitepaper
Fostering Internal Consensus
Tags: Email Service Provider, internal consensus, marketing, preference collection, preference management, preferences, siloed departments, technology
October 4, 2017
Moving from Discussion to Action
Tags: customer engagement, delivery channels, mobile, opt-down, opt-out, preference center, preference collection, preference management, preference management solution, ROI, social media
Preparing for Success
Preparing for Success: Implementing Preference Management PossibleNOW37 subscribers
Tags: Customer Service, marketing, preference collection, preference management
Targeted Introduction – Preference Management
Tags: consent collection, contact center, marketing, mobile, opt-down strategy, opt-out, opt-outs, personalization, preference center, preference management, preferred delivery channels, ROI, social media, targeted opt-in
Expanding to Multiple Touchpoints
Tags: B2B companies, branding, call centers, Consent, CRM, customer support, direct mail, email, marketing, mobile devices, opt-in, opt-out, point of acquisition, preference collection, preference data, preference management, preferences, social media, text SMS, websites
Implementing Preference Management: Centralizing Data
Summary At the heart of effective preference management is the need for a central repository that connects all departments, units, and relevant applications within an organization. If information isn’t readily accessible across the enterprise, customers may feel frustrated and overlooked due to repeated issues, contradictions,… Continue Reading
Tags: Centralization, compliance, contact center management, CRM, customer data, ESP, marketing, preference management, preference management solution, preferences, risk mitigation, Safe Harbor
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