How Your MarTech Stack Fails to Serve the Customer

pnadmin, Articles September 12, 2018

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

Modern Day Management of Customer Relationships

pnadmin, Videos October 6, 2017

   

In A Flash: Micro-Moments Can Transform Brands Into Mind Readers

pnadmin, Articles October 10, 2017

The Dark Side Of Marketing Technology

pnadmin, Articles September 14, 2017

Modern marketing requires vast technical coordination and integration. This is especially true when companies decide to undertake an initiative like preference management

PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers

pnadmin, Press May 18, 2017

Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by… Continue Reading