Search Results for Year: 2024
In the ever-evolving landscape of digital marketing and customer engagement, zero-party data is becoming a key player in creating enhanced, personalized customer experiences. Unlike first-party data, which is collected through customer interactions with a brand (like website visits or purchases), or third-party data, which is… Continue Reading
In the digital age, where data is often described as the new oil, the methods by which organizations collect, use, and manage customer information have become focal points for ethical scrutiny. Zero-party data, defined as data which consumers willingly share with organizations about their preferences,… Continue Reading
In the evolving landscape of digital marketing, two strategies stand out for their ability to enhance customer experience and drive business growth: B2C customer personalization and customer segmentation. While both approaches aim to tailor marketing efforts to better meet the needs of customers, they do… Continue Reading
In the era of digital transformation, where customer data plays a critical role in personalized marketing and service delivery, managing customer consent has emerged as a significant challenge for organizations. Effective consent management ensures that a company respects customer preferences and complies with global data… Continue Reading
In today’s customer-centric business environment, understanding and acting on customer preferences is not just a competitive advantage—it’s a necessity. Customer preference data, a goldmine of insights, can guide companies in tailoring their products, services, and communications to meet the ever-evolving expectations of their target audience…. Continue Reading
In today’s digital landscape, where news of data breaches and privacy violations are common, establishing trust with customers is more crucial than ever. Organizations aiming to nurture this trust must emphasize consent management and clear communication regarding the handling and protection of customer data. This… Continue Reading
Express written consent now required for Third-Party Marketing Organizations (TPMOs) to share Medicare beneficiaries’ personal data with another TPMO even if manually dialing. DULUTH, Ga., April 25, 2024 PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced the launch of a program… Continue Reading
Industry Leading Platform For Zero-Party Data Offers The Most Powerful Capabilities Today February 15, 2024, Toronto, ON – Crawford Technologies, a provider of innovative document solutions that streamline, improve and manage customer communications, announces it has established a partnership with PossibleNOW, a leading provider of… Continue Reading