Marketing Data Services

Enhance customer insights. Gain responsive campaigns. Increase ROI.

Overwhelmed with too much marketing data and complex campaigns?


Overwhelmed with too much marketing data and complex campaigns?

We help our clients collect the most complete data from their customers to ensure they have the most accurate customer view from a preference management perspective. By integrating third-party data directly into MyPreferences, we identify potentially incorrect data, prompt users to correct that data, and ensure the information is accurate from a deliverability perspective.

  • Sift through the clutter, identify what’s relevant, and make your marketing campaigns and initiatives more effective: increasing customer engagement, customer loyalty, and lifetime value.
  • Understand who to target, when, through which channels, and at what frequencies, to establish a mutually beneficial relationship.
  • Integrate channels to remove data silos, avoid data duplication, reduce clutter, and eliminating invalid data. Clean and compliant data reduces marketing waste, saves money and increases ROI.
  • Deploy personalized and relevant communications to improve campaign effectiveness. By leveraging customer insights and preferences, you can create timely and personalized messages, increase conversion rates and reduce opt-outs – all while maintaining regulatory compliance.

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Data Insights & Management

Enable more complete and responsive digital campaigns through a continuously updated view of your customers. Understand how they interact across all channels by gathering customer consent and preference data. Use this data to personalize communications and engagement.

  • Identify your customers across all interaction points with our data management platform, both offline and online, giving you greater visibility into the customer experience.
  • Keep your databases up to date with appropriate profile information. Append data to existing records or let us generate new lists to improve your internal marketing databases. We provide access to more than 3 billion records of consumer and business data across all channels including postal, email, phone, mobile, IP addresses, and much more.
  • Leverage data compliance services to reduce risk. Our Mobile Scoring Service determines the likelihood that a person is still associated with a specific cell phone number. This helps ensure TCPA compliance and reduces risk of significant fines by improving the likelihood that you are calling the person who gave permission to contact them on their cell phone.

Data Insights & Management

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Digital Services


Digital Services

Integrate your online and offline channels into a single environment to get a unified view of each customer to optimize communications.

  • Create highly personalized messaging across all marketing channels
  • Create synergy across all channels to enhance timing and delivery of messages
  • Report and track customer responsiveness by channel
  • Optimize marketing ROI through channel cost analysis
  • Leverage preferences to honor privacy wishes and ensure regulatory compliance

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Marketing Campaign Management


Marketing Campaign Management

Our advanced tools for cross-channel marketing campaign management creates highly personalized and targeted communications.

  • Create trigger-based communications to react to customer behavior
  • Track, measure, and report marketing efficiencies across all channels
  • Manage multiple data sources across each campaign
  • Deliver offers based on targeted segments
  • Manage communication frequency to avoid marketing fatigue
  • Ensure compliance with all relevant rules and regulations

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