Consent Management Platform

Consent isn’t just about consent to contact – it’s about the collecting of all zero-party data, such as preferences, insights, and profile data. PossibleNOW helps you tie this zero-party data together with consent management.


Whitepaper: Earning And Maintaining Customer Consent



Flexible Consent Management Capabilities Are a Must

In our quickly evolving digital world, regulators around the globe are crafting consent collection requirements by country and state. There are over 80 countries with privacy laws many of which include consent requirements (e.g. the EU GDPR, Canada, Brazil, Japan, United Kingdom) as well as a growing number of states (e.g. California, Colorado, Connecticut, Utah, and Virginia). Requiring permission in advance to communicating undoubtably puts pressure on the size of your marketable universe.

Centralized Consent Repository Is Foundational (Scotiabank)
Flexible Consent Management Capabilities Is a Must

Frequently Asked Questions

A Consent Management Platform (CMP) is a tool that helps businesses collect, manage, and store user consents for data processing activities, ensuring compliance with data privacy regulations like the GDPR and CCPA.

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If a person adds their phone numbers to the registry, then telemarketers and telemarketing companies have 31 days to remove them from their lists. The national registry includes cell phones and landlines. It also applies to interstate phone callsA consent management platform (CMP) functions as a critical tool for businesses to ensure compliance with data privacy regulations by managing user consent for data collection and processing. In essence, a CMP works by providing a systematic approach to collecting, storing, and processing user consent, enabling organizations to meet regulatory requirements and build trust with their customers.

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Consent Management Platforms (CMPs) cover various types of data to ensure compliance with data privacy regulations and respect user consent regarding their personal information.

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A Consent Management Platform (CMP) collects, stores, and manages the consents that users provide regarding how their personal data is processed. This ensures that businesses comply with data privacy regulations while respecting user choices.

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Adhering to state and federal regulations is mandatory. Companies that choose to handle customer consent data without a designated platform run extremely high risks of financial penalties, brand damage, and loss of customer trust and business. So in a way, having a Consent Management Platform (CMP) is mandatory, especially those operating under strict data privacy regulations like the GDPR and CCPA.

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New CMS Medicare Consent Requirement Impacts Remarketers



PossibleNOW’s Consent Management Platform Can Help

MyPreferences, our enterprise consent and preference management software, was designed to address evolving local and global regulations. It solves consent management requirements by providing virtually unlimited configuration capabilities based on unique use cases, local legislation requirements and other mitigating factors.

MyPreferences is a purpose-built consent management platform that provides unparalleled functionality, best practices and connectivity that enables consent collection at all points along the customer journey. All consent data is stored in a central repository for easy access and is distributed to all relevant platforms across the enterprise.

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MyPreferences Consent Management Provides:

  • Deep segmentation capabilities for consent & other zero-party data
  • Customizable consent language based on locale, geolocation, customer types, etc.
  • Supports express consent collection through single- or multi-step processes
  • Storage of consents using pseudonymous IDs (nicknames)
  • Ability to concurrently collect preference and insight data
  • Revocation of consent to automatically opt-out of hierarchical consents
  • Consent audit history including consent language, date/time, and source

MyPreferences Consent Management

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