When Compliance Isn’t Enough

Why this is happening now

No industry is too small. No company is too large.

It wasn’t long ago that TCPA lawsuits were aimed at robocallers and unscrupulous telemarketers — companies making a fast buck on sales leads that were poorly screened, or never screened at all.

Today, roughly 12 to 15 plaintiff firms have turned this litigation into an industry, and they are no longer picky about the target. A single-location florist and a national insurer are exposed under the same statute, at the same $500 to $1,500 per contact. The difference is that the enterprise has more contacts to be wrong about.

These firms are not hunting bad actors. They are hunting ordinary outreach from companies whose processes were never designed for DNC, reassigned numbers, and 2-in-12.