Our customer insights experts are here to help marketers and customer service professionals establish trust with their customers.

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Building Trust in a Digital World

Building trust and establishing a human connection with customers is vital for success in our digital world. Companies across the globe are scrambling to figure out the right formula, with the loss of third-party cookies, companies are trying to build a viable mechanism to collect zero-party data. The three critical components that lead to success are:

  • Establish trust: When communicating with customers and managing their data, you must do so in a transparent and compliant manner. This foundational step establishes a basic level of trust between the brand and customer.
  • Collect insights from customers: As trust is established, customers gain confidence to share personal information and insights about themselves with brands.
  • Respond with personalized experiences: With customer insights available, brands are positioned to deliver relevant, high-value, personalized experiences resulting in stronger customer relationships. By providing value that is contextually relevant to the data being collected from consumers, this creates a reciprocity of value between the brand and the consumer.
  • Just like personal relationships, this process repeats itself and the relationship grows stronger over time. And strong relationships lead to customer retention, loyalty, customer advocacy, and increased lifetime value.

Research shows the key to establishing trust begins by listening to your customers’ voice and opinions, and then acting on those insights. - Survey Monkey

Enhance Customer Insights Through our Broad Range of Services

Customer-Driven Design

Voice of Customer research captures real words, real emotions, and human insights based on qualitative research.

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Preference Strategy

Leverage domain experts to establish a holistic preference management strategy, deployment plan, and ongoing analysis.

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Consent Strategy

Create a foundation of trust and maintain compliance with the changing landscape of global consent requirements.

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Customer Insight Strategy

Develop a strategy to capture zero-party data throughout your insight data collection process, such as feedback, opinion, survey, in a way that enhances the customer’s profile.

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Need help getting started? Catalyst provides insights and guidance enterprises need to build a business case and a plan for implementing zero-party data (preferences, consent, & insights data) strategies successfully.

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Marketing Data Services

Apply analytics and data models to explicit consent, preference, profile, behavior data, and proprietary third-party data to enhance customer insights and personalization.

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Our Unique Approach Sets Us Apart

Most companies sell technology to solve a problem. But gaining customer zero-party data requires more than just technology. We take a holistic approach to solution design. It’s the “Art and Science” of building strong customer relationships – it’s not just important that you ask for customer insights, but how and when you ask. To help you craft a winning strategy, we offer:

  • Domain expertise, a unique process based on industry best practices that can be implemented by your company
  • Thought leadership in zero-party data management (e.g., consent, preference, profile, insight)
  • Deep experience delivering complex enterprise level solutions
  • Data integration skills
  • Regulatory compliance expertise
  • Customer insights research capabilities
  • Progressive profiling strategies

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