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Our Customer Insights experts are here to help you establish trust.

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Research shows the key to establishing trust begins by listening to your customers’ voice and opinions, and then acting on those insights. - Survey Monkey

TRUST

Building Trust in a Digital World

Building trust and establishing a human connection with customers is vital for success in our digital world. Companies across the globe are scrambling to figure out the right formula, with the loss of third-party cookies, companies are trying to build a viable mechanism to collect explicit first-party data or zero-party data. The three critical components that lead to success are:

  • Maintain compliance: When communicating with customers and managing their data, you must do so in a transparent and compliant manner. This foundational step establishes a basic level of trust between the brand and customer.
  • Collect insights from customers: As trust is established, customers gain confidence to share personal information and insights about themselves with brands.
  • Respond with personalized experiences: With customer insights available, brands are positioned to deliver relevant, high-value, personalized experiences resulting in stronger customer relationships. By providing value that is contextually relevant to the data being collected from consumers, this creates a reciprocity of value between the brand and the consumer.
  • Just like personal relationships, this process repeats itself and the relationship grows stronger over time. And strong relationships lead to customer retention, loyalty, customer advocacy, and increased lifetime value.



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Enhance Customer Insights Through our Broad Range of Services

Customer-Driven Design

Voice of Customer research captures real words, real emotions, and human insights based on qualitative research.

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Preference Strategy

Leverage domain experts to establish a holistic preference management strategy, deployment plan, and ongoing analysis.

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Consent Strategy

Create a foundation of trust and maintain compliance with the changing landscape of global consent requirements.

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Customer Insight Strategy

Develop a strategy to capture explicit first-party data or zero-party data through your insight data collection strategy, such as feedback, opinion, survey, in a way that enhances the customer’s profile.

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Compliance Advisory

Our marketing compliance services offers audits, gap analysis and advice to maximize your ability to communicate with the marketplace while protecting your brand.

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Marketing Data Services

- Apply analytics and data models to explicit consent, preference, profile, behavior data, and proprietary third-party data to enhance customer insights and personalization.

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UNIQUE

Our Unique Approach Sets Us Apart

Most companies sell technology to solve a problem. But gaining customer insights, preferences, and consent requires more than technology. We take a holistic approach to solution design. It’s the “Art and Science” of building strong customer relationships – it’s not just important that you ask for customer insights, but how and when you ask. To help you craft a winning strategy, we offer:

  • Domain expertise, a unique process based on industry best practices that can be implemented by your company
  • Thought leadership in zero-party data management (e.g., consent, preference, profile, insight)
  • Deep experience delivering complex enterprise level solutions
  • Data integration skills
  • Regulatory compliance expertise
  • Customer insights research capabilities
  • Progressive profiling strategies