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Compliance Advisory Services
Communicate effectively with the marketplace, while protecting your brand image and building trust while maintaining compliance with global regulations.
Marketing Compliance Advisory Services
Our wholly owned subsidiary, CompliancePoint, is an industry leader in marketing and privacy compliance advisory services. In the ever-changing global communications landscape, CompliancePoint can help you in your efforts to limit consumer complaints, avoid costly class action lawsuits and achieve compliance with global regulations.
How Our Experts Can Help with TCPA & Mobile Compliance
Texts and calls are an essential part of most marketing strategies, yet they are complicated by a wide variety of compliance requirements and unique business needs. CompliancePoint’s services help companies overcome these hurdles by enabling them to identify, understand, and resolve their customer contact compliance issues that may be putting their organization at risk.
Why It’s Important
Approximately 4,000 TCPA lawsuits are filed every year and telemarketing is a top consumer complaint to the FTC & FCC. Fine and settlement amounts are thousands of dollars per violation. State Attorney Generals may bring lawsuits in federal court for actual damages or fines of $500, whichever is greater. If a company knowingly violated the law, that amount can be tripled to $1,500 per violation.
Under Canada’s Anti-Spam Law, which covers text messages, the maximum penalty is $1 million CAD for individuals and up to $10 million CAD for corporations, per violation. Further, Canada’s Unsolicited Telecommunications Rules allows for penalties up to $15,000 CAD per telemarketing violation for a corporation.
How Our Experts Can Help with Email Compliance
Through the CAN-SPAM Act, the Federal Trade Commission (FTC) covers all marketing email messages, which the law defines as "any electronic mail message the primary purpose of which is the commercial advertisement." Our compliance advisors can evaluate and recommend email processes and best practices to keep you operating within the limits of the law.
Canadian regulatory bodies have become increasingly active with enforcements against violators of their consumer contact requirements. If your company intends to email to Canadian residents, Canada’s Anti-Spam Law (CASL) must be considered as its rules create a permission-based regime meaning that consent is required BEFORE sending a commercial email.
Why It’s Important
Each commercial email in violation of CAN-SPAM is subject to penalties of up to $40,000, and more than one entity (the business, related entities and subcontractors) may be held responsible for violations. Thus, we recommend including all entities, that work on your behalf, to be included in your compliance oversight programs. Emails making false or misleading claims may be subject to laws outlining deceptive advertising. Furthermore, the law provides for criminal penalties, including imprisonment.
Under Canada’s Anti-Spam Law, which covers text messages, the maximum penalty is $1 million CAD for individuals and up to $10 million CAD for corporations, per violation. Further, Canada’s Unsolicited Telecommunications Rules allows for penalties up to $15,000 CAD per telemarketing violation for a corporation.
