Text Marketing Laws: What Every Business Needs to Know

PossibleNOW, Blog

Marketing text messages are regulated by multiple federal and state laws. The Telephone Consumer Protection Act (TCPA), the FTC’s Telemarketing Sales Rule (TSR), and state-level mini-TCPA statutes each set their own rules for consent, opt-out handling, disclosures, and recordkeeping. Wireless carriers also enforce their own… Continue Reading