Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

PossibleNOW Integrates Wireless Consent Compliance Application Into Its MyPreferences Solution;

pnadmin, Press February 27, 2012

Enables Capture Of Express Written Consent Across All Marketing Channels DULUTH, GA – February 27, 2012 – PossibleNOW, the leading provider of compliance and preference management solutions for marketers, announces that they have integrated its new Wireless Consent Compliance Application into MyPreferences®. This capability helps marketers… Continue Reading

PossibleNOW to Host 2nd Annual Customer Engagement Marketing Summit

pnadmin, Press June 24, 2013

Signature event expands with Fortune 500 brands, breakthrough sessions on big data, customer engagement, cross-channel marketing and more Atlanta, Georgia – June 24, 2013 – PossibleNOW, the leading provider of customer experience and enterprise preference management solutions, today announced plans to host the second annual Customer… Continue Reading

PossibleNOW Launches Cloud-Based Email Marketing Personalization Platform: MyPreferences® Campaign

pnadmin, Press July 16, 2014

Customer personalization platform empowers companies to tailor communications to recipients’ needs, reducing opt-outs and improving marketing ROI Atlanta, Ga. – July 16, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Campaign product, a… Continue Reading

What is an Opt-In?

pnadmin, Definitions September 12, 2017

When sharing preferences with businesses, you must also give them permission to contact you. Signing a form or clicking a button on a website to confirm permission is an opt-in. Opting-in is important because many governments have created rules to protect their citizens from unwanted… Continue Reading

What is an Opt-Out?

pnadmin, Definitions September 12, 2017

Whenever you click or sign something to confirm that you do not want information from a business, you have opted-out of receiving that information. As your circumstances and interests change over time, some of the information you receive from businesses will no longer be useful… Continue Reading

What Is an Opt-In?

pnadmin, Videos October 10, 2017

   

Everything You Need to Know About Mobile Marketing

pnadmin, Articles September 26, 2017

Understanding the Canadian Anti Spam Legislation CASL

pnadmin, Webinars October 6, 2017