Page 1 of 41
TCPA Regulations and Compliance: Complete Guide
TCPA Policy Updates: Key Changes Telemarketers Must Know in 2025 Significant updates to the Telephone Consumer Protection Act (TCPA) among other regulations are set to take effect in 2025, introducing stricter regulations for telemarketers. These changes aim to tighten consent requirements and streamline revocation processes,… Continue Reading
October 23, 2020
Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
Tags: campaign ROI, customer conversion, customer experience, customer interaction, customer lifetime value, customer loyalty, customer retention, customer ROI, customer satisfaction, data, hard KPIs, Harvard business review, life-cycle stages, lifecycle of the customer, marketing ecosystems, marketing efficiency, metrics, performance measurement, preference management system, soft KPIs
April 2, 2018
Email Preference Center Best Practices
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
October 23, 2020
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
November 2, 2022
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
Do Insurance Companies Cover TCPA Damages?
The short answer is, not always. While some insurance policies may offer coverage for Telephone Consumer Protection Act (TCPA) violations, it is not guaranteed, and businesses often find themselves facing substantial out-of-pocket costs. General liability and errors and omissions (E&O) insurance typically do not cover… Continue Reading
September 5, 2024
PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
Data Silos Cause Communication Gaps
Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading
Tags: communication, communication gaps, customer preferences, data, data silos, eric tejeda, possiblenow, preference management, preferences, tejeda
January 23, 2024
Difference Between Preferences & Consent
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preference management, preferences, preferences and consent, tejeda
Integrate Do Not Call Compliance with Preferences
Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
January 22, 2024
Customer Preferences Require More Than One Flavor
Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
Give Customers Opt-Down Options
Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
Preference Center Organization
Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 20, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
January 17, 2024
Why DNC Compliance is Essential for Reputation Management
In today’s privacy-focused environment, customers expect brands to respect their communication choices. Failing to honor Do Not Contact (DNC) requests can trigger regulatory penalties, spark negative publicity, and erode hard-earned trust. Strong DNC compliance under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing… Continue Reading
March 31, 2026
Best Practices for Managing a Self-Service DNC Portal
Outbound communications demand strict adherence to regulatory obligations under state and federal laws. Businesses that fail to provide straightforward ways for customers to manage contact preferences risk complaints, fines, and reputational harm. A self-service DNC portal gives customers direct control over their interaction choices and… Continue Reading
What to Do If Your Business Receives a DNC Violation
A single Do Not Call violation notice can quickly escalate into audits, substantial penalties, and reputational damage for your business. Federal and state regulators typically treat these incidents as indicators of systemic gaps rather than isolated outreach mistakes. Under the Telephone Consumer Protection Act (TCPA)… Continue Reading
How to Keep Your DNC List Up to Date
Every organization that makes outbound telemarketing calls must maintain an internal Do Not Call (DNC) list to capture and honor direct consumer requests to stop contact. This list fulfills legal obligations under federal and state laws while delivering clear advantages: fewer consumer complaints, reduced carrier… Continue Reading
How to Use Customer Feedback to Improve DNC Compliance
Consumer complaints about unwanted calls or texts serve as an early indicator of potential issues in outbound marketing programs. Regulators like the FTC and FCC rely heavily on consumer-submitted reports to identify violations and enforce rules under the Telephone Consumer Protection Act (TCPA) and the… Continue Reading
How Technology is Changing DNC Compliance
Technology is rapidly changing how organizations manage Do Not Call (DNC) compliance. Carriers now rely on authentication frameworks and AI to filter calls, while automated tools and centralized platforms help brands enforce suppression rules in real time. These advancements allow companies to honor customer requests… Continue Reading
How DNC Compliance Affects Lead Generation
DNC compliance impacts lead generation by limiting who outbound teams are allowed to contact. While this restriction may reduce the overall lead pool, it also has the benefit of removing prospects who are unlikely to engage or who create legal and reputational risk. By developing… Continue Reading
How to Retain Customers While Honoring DNC Requests
Balancing strict regulatory compliance with customer retention is one of the biggest challenges in outbound marketing. When a consumer submits a Do Not Call request, the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR) require that regulated calls and texts stop… Continue Reading
Key Metrics for Evaluating Your DNC Compliance Program
Outbound marketing and customer contact programs carry significant regulatory obligations. When Do Not Contact (DNC) rules are not consistently followed, organizations risk fines, litigation, and lasting reputational damage. A strong compliance program requires ongoing measurement. Tracking the right metrics helps teams identify gaps early, demonstrate… Continue Reading
How to Handle DNC Requests in Real Time
Businesses that handle Do Not Call requests in real time protect their outbound campaigns by ensuring only interested customers receive contact. This leads to higher answer rates, more productive conversations, and increased revenue from targeted outreach. At the same time, it helps protect brands from… Continue Reading
Page 1 of 41
