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TCPA Regulations and Compliance: Complete Guide
TCPA Policy Updates: Key Changes Telemarketers Must Know in 2025 Significant updates to the Telephone Consumer Protection Act (TCPA) among other regulations are set to take effect in 2025, introducing stricter regulations for telemarketers. These changes aim to tighten consent requirements and streamline revocation processes,… Continue Reading
October 23, 2020
Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
Tags: campaign ROI, customer conversion, customer experience, customer interaction, customer lifetime value, customer loyalty, customer retention, customer ROI, customer satisfaction, data, hard KPIs, Harvard business review, life-cycle stages, lifecycle of the customer, marketing ecosystems, marketing efficiency, metrics, performance measurement, preference management system, soft KPIs
April 2, 2018
Email Preference Center Best Practices
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
October 23, 2020
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
November 2, 2022
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
Do Insurance Companies Cover TCPA Damages?
The short answer is, not always. While some insurance policies may offer coverage for Telephone Consumer Protection Act (TCPA) violations, it is not guaranteed, and businesses often find themselves facing substantial out-of-pocket costs. General liability and errors and omissions (E&O) insurance typically do not cover… Continue Reading
September 5, 2024
PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
Data Silos Cause Communication Gaps
Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading
Tags: communication, communication gaps, customer preferences, data, data silos, eric tejeda, possiblenow, preference management, preferences, tejeda
January 23, 2024
Difference Between Preferences & Consent
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preference management, preferences, preferences and consent, tejeda
Integrate Do Not Call Compliance with Preferences
Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
January 22, 2024
Customer Preferences Require More Than One Flavor
Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
Give Customers Opt-Down Options
Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
Preference Center Organization
Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 20, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
January 17, 2024
How to Check If a Number Is on the Do Not Call Registry
The National Do Not Call Registry was created by the Federal Trade Commission (FTC) to give consumers a way to opt out of unsolicited telemarketing calls. For businesses that rely on outbound calls to drive leads or follow up with prospects, checking numbers against the… Continue Reading
July 3, 2025
Building a Customer-Centric DNC Strategy
In today’s regulatory environment, a Do Not Contact (DNC) strategy can’t be limited to compliance alone. With fines reaching millions of dollars and evolving regulatory requirements and scrutiny, [TJ1] organizations must rethink how they manage customer communications. But beyond the risk, there’s a greater opportunity—transforming compliance… Continue Reading
Best Tools for Managing Do Not Contact Lists
If your organization relies on outbound communication—calls, texts, emails—managing Do Not Contact (DNC) lists is non-negotiable. The risk of failing to comply with the Telephone Consumer Protection Act (TCPA), the FTC’s Telemarketing Sales Rule (TSR), and state-specific laws can lead to hefty fines, lawsuits, and… Continue Reading
Managing DNC Lists for Large Enterprise Organizations
Managing Do Not Contact (DNC) lists can be a challenging task for any organization, but the complexity increases for large, multi-division enterprises. With thousands of customer records, siloed systems, and overlapping outreach efforts, these organizations face a high-stakes compliance environment where the risks are substantial…. Continue Reading
Can Businesses Still Use Cold Calling in a DNC-Compliant Manner?
Yes, businesses can still use cold calling, but only within strict regulatory boundaries. The Telephone Consumer Protection Act (TCPA) and Telemarketing Sales Rule (TSR) place strict limits on who you can contact, how, and when. Violations can result in fines as high as $50,120 per… Continue Reading
How to Monitor DNC Compliance Across Multiple Channels
Managing Do Not Contact (DNC) compliance across multiple channels like voice, SMS, email, and direct mail is challenging for large organizations. Each channel is governed by different regulations and often managed by separate teams or platforms. Without clear coordination, it’s easy for opt-outs to be… Continue Reading
How to Handle Customer Opt-Outs Efficiently
Handling customer opt-outs efficiently is both a regulatory requirement and a critical aspect of maintaining customer trust. Organizations that fail to process opt-outs properly not only risk fines under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), but also jeopardize… Continue Reading
May 29, 2025
Is Automated DNC Compliance Worth It?
If your organization relies on outbound calls, texts, or marketing campaigns, Do Not Call (DNC) compliance isn’t optional—it’s a legal necessity. But as regulations evolve and the stakes grow higher, many companies face a critical question: Is investing in automated DNC compliance worth it? For… Continue Reading
How to Reduce DNC Complaints from Customers
Reducing Do Not Call (DNC) complaints starts with honoring customer preferences and following strict compliance procedures. Most complaints happen when businesses contact people who never consented to be called—or who previously asked not to be contacted again. The most effective ways to reduce DNC complaints… Continue Reading
AI and DNC Compliance
Artificial intelligence (AI) is rapidly transforming marketing, and compliance frameworks are working hard to keep up. AI-generated calls, voice cloning, and autodialed text messages have introduced new risks that regulators are beginning to address aggressively. As technology evolves, companies must rethink how they manage Do… Continue Reading
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