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Why Customer Preference Matters
How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading
January 25, 2021
PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
Data Silos Cause Communication Gaps
Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading
Tags: communication, communication gaps, customer preferences, data, data silos, eric tejeda, possiblenow, preference management, preferences, tejeda
January 23, 2024
Difference Between Preferences & Consent
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preference management, preferences, preferences and consent, tejeda
Integrate Do Not Call Compliance with Preferences
Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
January 22, 2024
Customer Preferences Require More Than One Flavor
Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
Give Customers Opt-Down Options
Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
Preference Center Organization
Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 20, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
January 17, 2024
Do Insurance Companies Cover TCPA Damages?
The short answer is, not always. While some insurance policies may offer coverage for Telephone Consumer Protection Act (TCPA) violations, it is not guaranteed, and businesses often find themselves facing substantial out-of-pocket costs. General liability and errors and omissions (E&O) insurance typically do not cover… Continue Reading
September 5, 2024
What Are the Do Not Call (DNC) Provisions of the TSR?
The Telemarketing Sales Rule (TSR), enacted by the Federal Trade Commission (FTC), includes Do Not Call (DNC) provisions that protect consumers from unwanted telemarketing calls. These provisions establish specific rules for telemarketers, prohibiting them from calling individuals who have registered their phone numbers on the National Do Not… Continue Reading
What Is a TCPA Litigation Firewall?
A TCPA litigation firewall is a term often used for a metaphorical defense mechanism to protect a company against known TCPA litigators. The ‘firewall’ refers to a comprehensive process that a business can rely upon to identify and remove known litigators with confidence. An end-to-end compliance process… Continue Reading
Can Consumers Revoke Consent to Receive Automated Calls?
Yes, consumers have the right to revoke consent to receive automated calls or texts under the Telephone Consumer Protection Act (TCPA). The Federal Communications Commission (FCC) strengthened this right with new regulations that took effect in April 2024. The rules now explicitly allow consumers to revoke consent… Continue Reading
What Is the Penalty for Violating the TCPA?
The penalties for violating the Telephone Consumer Protection Act (TCPA) can be severe, ranging from substantial fines to long-term reputational damage. TCPA violations occur when companies send unsolicited communications, such as calls or texts, to consumers without obtaining proper consent. Each violation can result in… Continue Reading
What Is the National Do Not Call Registry?
The National Do Not Call Registry is a system created by the Federal Trade Commission (FTC) to help consumers reduce unwanted telemarketing calls. By adding their phone numbers—whether landline or mobile—individuals can limit sales calls from telemarketers. Once a number is registered, telemarketers have 31… Continue Reading
August 21, 2024
How Does the Federal Do Not Call Registry Work?
The Federal Do Not Call Registry is a system designed to protect consumers from unwanted telemarketing calls. Managed by the Federal Trade Commission (FTC), this registry allows individuals to add their phone numbers, both landline and mobile, to a list that telemarketers are required to… Continue Reading
Does the TCPA Apply to Text Messages?
Yes, the Telephone Consumer Protection Act (TCPA) applies to text messages. The TCPA regulates telemarketing communications, including calls and texts, to protect consumers from unwanted or intrusive contact. Specifically, it mandates that businesses obtain prior express consent before sending automated text messages to consumers. This… Continue Reading
How Do You Add a Number to the National Do Not Call Registry?
Adding a number to the National Do Not Call Registry is a straightforward process. Consumers can visit donotcall.gov and register a home or mobile number. Alternatively, they can call 1-888-382-1222 from the number they wish to add. After registration, telemarketers have 31 days to remove the number… Continue Reading
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