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PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
Difference Between Preferences & Consent
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preference management, preferences, preferences and consent, tejeda
January 23, 2024
Data Silos Cause Communication Gaps
Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading
Tags: communication, communication gaps, customer preferences, data, data silos, eric tejeda, possiblenow, preference management, preferences, tejeda
Integrate Do Not Call Compliance with Preferences
Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
January 22, 2024
Customer Preferences Require More Than One Flavor
Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
Give Customers Opt-Down Options
Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
Preference Center Organization
Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 20, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
January 17, 2024
Can a Preference Management Platform Integrate with Other Systems like CRM and Marketing Platforms?
Yes, a preference management platform (PMP) can integrate with other systems like Customer Relationship Management (CRM) and marketing platforms like Email Service Providers (ESPs). This capability is essential for organizations aiming to create seamless, personalized customer experiences while managing and respecting customer preferences efficiently. PossibleNOW’s… Continue Reading
July 11, 2024
Can Businesses Use Preference Management Platforms for Targeted Marketing Campaigns?
Yes, businesses can use preference management platforms (PMPs) for targeted marketing campaigns. Integrating a PMP into your marketing strategy allows your business to deliver personalized, relevant content to customers based on their preferences. This not only improves the customer experience but also drives higher engagement… Continue Reading
Is the Data Stored in Preference Management Platforms Secure?
Yes, data stored in a preference management platform (PMP) should be secure. PMPs collect and store necessary customer data to manage and honor customer preferences regarding communication and data usage. Reputable, reliable organizations who offer PMPs establish proven security measures to protect customer data from… Continue Reading
June 14, 2024
How Do Customers Update Their Preferences in a Preference Management Platform?
Customers can quickly update their preferences in a preference management platform by logging into their account, navigating to the preferences section, and selecting their desired options. This process is designed to be straightforward and user-friendly, allowing customers to easily tailor their communication experiences to their… Continue Reading
How Does a Preference Management Platform Differ from a Consent Management Platform?
Understanding the distinction between a preference management platform and a consent management platform is essential for organizations looking to enhance customer experiences and comply with digital data regulations. Both systems play crucial roles in managing customer data and interactions, but they serve different purposes and… Continue Reading
June 13, 2024
What Is a Preference Management Platform (PMP)?
A Preference Management Platform (PMP) is a comprehensive solution designed to help businesses manage and honor customer preferences regarding communications, data usage, and privacy settings. With increasing attention toward consumer data and individual data privacy protections, PMPs play a critical role in enhancing customer experience,… Continue Reading
How Does a Consent Management Platform Work?
A consent management platform (CMP) functions as a critical tool for businesses to ensure compliance with data privacy regulations by managing user consent for data collection and processing. In essence, a CMP works by providing a systematic approach to collecting, storing, and processing user consent,… Continue Reading
What Happens if a Business Does Not Use a Consent Management Platform?
If a business does not use a consent management platform, it risks severe consequences that can impact its reputation, legal standing, and customer relationships. Fortunately, adding a consent management platform to your business can be simple and hassle-free. At PossibleNOW, we’ve developed a flexible, robust,… Continue Reading
Can a Consent Management Platform Integrate with Other Systems?
Yes, a Consent Management Platform (CMP) can integrate with other systems. Integration capabilities are a crucial aspect of modern CMPs, allowing them to function seamlessly within a business’s existing technology ecosystem. Getting Started is Just a Call Away Understanding Integration Capabilities The primary role of… Continue Reading
May 29, 2024
What Types of Data Are Covered by Consent Management Platforms?
Consent Management Platforms (CMPs) cover various types of data to ensure compliance with data privacy regulations and respect user consent regarding their personal information. Personal Identifiable Information (PII) Personal Identifiable Information (PII) includes any data that can be used to identify an individual. This encompasses… Continue Reading
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