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Implementation of Consent and Preference Management
Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading
Tags: account services, Acquisition marketing, brand, brand interaction, call centers, Centralization, Consent, consent and preference, Consent and preference management, contact center, contact center management platforms, CRM, customer data, customer profile, Customer Service, Email Marketing, implementation of consent, mobile devices, opt-down, opt-in, opt-out, personalization, point-of-sale, POS, preference center, preference collection, preference management, preferences, risk mitigation, ROI, sms, social media, website preference center
September 29, 2017
Preference, Privacy, And The Internet Of Things
Tags: amazon echo, apple watch, cmo.com, customer engagement channels, customer experience, data, data collection, forbes, home technology, in-context preferences, internet of everything, Internet of things, marketing, personalization, prefernce, Privacy, product marketing, wearables
September 26, 2017
Does Your Company Focus on the Art or Science of Complying With GDPR Consent?
You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading
Tags: art or science, CCPA, consent collection, ePrivacy, GDPR, gdpr consent, opt-down, preference management, proactive suggestion, spot collection
May 22, 2019
Measuring the ROI of Listening to Your Customers
At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading
Tags: contact retention, customer characteristics, customers, CX, enterprise preference management, Listening to Customers, Measuring ROI, millenials, revenue growth, risk mitigation, ROI, technology governance
September 10, 2018
How Should Consent & Preference Data Work with a Customer Data Platform
Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading
Tags: communication, Consent, consent and preference data, customer data, customer data platform, customer preferences, data platform, possiblenow, preference data, preferences, preferences and consent, rebecca dodson
April 3, 2024
New Medicare Express Consent Requirements | CMS 2025 Final Rule
Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading
Tags: cms, communication, Consent, consent requirements, customer preferences, eric tejeda, express consent, medicare, possiblenow, preferences, preferences and consent, tejeda
June 27, 2024
DNC Compliance: It Only Takes One Mistake
Summary For businesses conducting outbound calling or texting campaigns, managing TCPA compliance is crucial to avoid significant financial penalties. Many companies’ Do Not Call (DNC) infrastructures are outdated, having been built 20 years ago. As technology and regulations evolve, it is essential to ensure that… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preferences, preferences and consent, tejeda
March 13, 2024
Data Silos Cause Communication Gaps
Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading
Tags: communication, communication gaps, customer preferences, data, data silos, eric tejeda, possiblenow, preference management, preferences, tejeda
January 23, 2024
Difference Between Preferences & Consent
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preference management, preferences, preferences and consent, tejeda
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