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Thompson Reuters – Implementation Challenges
Tags: challenges, creating a holistic view of the customer, diangelo tyler, email preference center, facebook fans, holistic view of the customer, multi-channel, online marketing, possiblenow, reuters, thompson, thompson reuters
October 2, 2017
Do You Know How to Drive Your ESP?
Don’t let structural challenges-complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine. I am looking for a new car and a friend suggested that I consider a BMW M3. I was told the M3 is an… Continue Reading
Tags: compliance, email campaign, email engine, Email Service Provider, ESP, marketing, marketing strategies, personalization, preference management, siloed customer data
September 14, 2017
How To Manage Customer Communications Across The Enterprise
Tags: customer communications, email, email service providers, marketing, unsubscribe
October 2, 2017
SiriusXM – Why We Are Implementing a Preference Center
Tags: effectively market, implementing a preference center, mike leary, preference center, regulation, regulatory changes, SiriusXM
September 29, 2017
Analysis of Preference Collection and Management
Tags: key performance matrix, opt-in, personalization, preference data, preference management, preferences, ROI, text messages
October 6, 2017
How Preference Management Should Look Inside the Enterprise
Tags: CRM, data sources, email campaign, email list, enterprise-level businesses, marketing ROI, mobile devices, preference center, preference collection, preference data, preference management, privacy settings, social media
October 10, 2017
What Is The Importance Of An Opt-Down Strategy?
Tags: opt-down strategy, opt-outs, preference center, preference management
October 2, 2017
Gain a Global View of Customer Communications
Tags: centralized, communication matrix, customer experience
October 10, 2017
How to Learn What Customers Really Want
Tags: closed-loop relationship, communications, content, explicit, implicit, opt-down page, preference center, preference management
Why You Should Collect Preferences From Prospects
Tags: buying cycle, buying lifecycle, preference center, preference management, preferences, prospects, suspects
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