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Preparing for Success
Preparing for Success: Implementing Preference Management PossibleNOW37 subscribers
Tags: Customer Service, marketing, preference collection, preference management
October 4, 2017
Targeted Introduction – Preference Management
Tags: consent collection, contact center, marketing, mobile, opt-down strategy, opt-out, opt-outs, personalization, preference center, preference management, preferred delivery channels, ROI, social media, targeted opt-in
Expanding to Multiple Touchpoints
Tags: B2B companies, branding, call centers, Consent, CRM, customer support, direct mail, email, marketing, mobile devices, opt-in, opt-out, point of acquisition, preference collection, preference data, preference management, preferences, social media, text SMS, websites
Centralizing Data
Tags: Centralization, compliance, contact center management, CRM, customer data, ESP, marketing, preference management, preference management solution, preferences, risk mitigation, Safe Harbor
Tracking Results and Proving ROI
Tags: centralize data, opt-down, opt-ins, opt-out, preference management, preference management soluiton, return on investment, risk mitigation, ROI, targeted opt-ins
Definition of Preferences and the Collection Process
Tags: customer profile, email, preference collection, preference data, preference management, preferences, profile preferences, promotional messages, sms
How Customers Reveal Preferences
Tags: collection process, collection profiling, preference collection, preference management, preferences
Course-Correcting from Early Implementation
Tags: personalized marketing, preference collection, preferences
Conclusion
Tags: CRM, customer loyalty, marketing, mobile devices, preferences, Privacy, social media
October 3, 2017
Design and Functionality of Collection Interfaces
Tags: customer data, customer-centric, opt-in, opt-out, preference collection, preferences, Privacy, social media
October 4, 2017
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