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Interpreting Customer Data: Defining and Reporting on Key Performance Metrics
Tags: customer data, interpreting, interpreting customer data, key performance metrics, possiblenow, zero, zero-party data
February 9, 2022
Consent & Preference Collection Best Practices
Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading
Tags: best practices, collection, consent & preference, consent and preference collection, data collection, data collection best practices, possiblenow
January 26, 2022
Enterprise leaders reveal their approach to zero-party data
Introduction As multi-channel marketing and personalization matures in an environment of increased regulation and consumer awareness regarding privacy and use of customer data, PossibleNOW commissioned a study to better understand how companies approach the implementation of systems, expertise, and policies to support the collection and… Continue Reading
Tags: approach, approach to zero-party, enterprise, enterprise leaders, mutli-channel, zero-party, zero-party data
January 20, 2022
The Current Status of CASL
Tags: anti-spam, anti-spam law, Anti-Spam Legislation, canada, Canadian Anti-Spam Legislation, CASL
October 9, 2020
Florida Telemarketing Rules and Compliance Guide
Tags: compliance guide, florida, florida telemarketing, florida telemarketing rules, telemarketing
July 26, 2021
Trust, Transparency, Control: The New Customer Imperatives
Tags: control, customer imperatives, tansparency, trust, trust transparency control
July 12, 2021
5 Ways to Use Human Data To Drive Deep Engagement
Tags: CX innovation, Innovation, tips
August 6, 2020
24 Tips for CX Innovation
Tags: CCPA, CCPA Requirements, compliance, Requirements, Tips for Compliance
Earning and Maintaining Customer Consent
Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading
July 26, 2018
Zero-Party Data, Preferences and Consent: DIY vs Buy
Zero-Party Data
Tags: An Informed Decision, DIY, DIY vs BUY, preferences and consent, Preferences Management, zero-party data
January 2, 2018
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