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Gain Customer Trust and Modernize Your Marketing Through Proven Best Practices
Original Article: The European Business Review. By Tom Fricano The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations… Continue Reading

Tags: build trust, collection strategy, customer trust, gain customer trust, preference center, trust, zero-party data
October 19, 2021
How Trust with Customer Will Reshape Tomorrow’s Leaders
Original Article: TotalRetail. By Jeff Jarvis Consumers have a bigger voice today, enhanced by a plethora of information sources and endless opportunities to voice their opinion on social media. As a result, modern businesses and their marketing arms are realizing they need more customer-centric approaches that create more direct relationships through engagement and… Continue Reading

Tags: customer, customer consents, personalized data, trust, zer-party data
The surprising ripple effect of a privacy compliance request
Rooted in increased regulations and general customer backlash, there is a growing emphasis on collecting consent and ensuring privacy of customer data, especially following enactment of the California Consumer Privacy Act. In this environment, the “cost” of compliance is a top of mind factor for… Continue Reading

Tags: CCPA, customer data, GDPR, privacy compliance, Regulations
August 31, 2020
PossibleNOW Offers Regulatory Guide To Help Companies Maintain Regulatory And DNC Compliance During Covid-19
PossibleNOW™, the leading provider of direct marketing compliance, enterprise consent and preference management solutions, today announced they are offering 60-day access to their RegInfoHub product, giving telemarketing… Solution Offers Management of Updated Guides to Telemarketing Legislation DULUTH, Ga., April 29, 2020 /PRNewswire-PRWeb/ — PossibleNOW™, the leading provider… Continue Reading

Tags: California Consumer Privacy Act, CCPA, covid-19, customer experience, dnc compliance, possiblenow, regulatory guide
Tech Giants Apple, Facebook and Google are Reworking How Businesses Leverage Customer Data
Original Article: MarTech Series The area for how companies distribute content to consumers in addition to the way they acquire consent to use personal data is evolving before our eyes. Apple, manufacturer of the iPhone and iPad, recently announced significant changes to the way it… Continue Reading

Tags: apple facebook and google, facebook, possiblenow, Privacy, scott frey, targeted content
June 10, 2021
North America Consent Management Market Forecast to 2027 – COVID-19 Impact and Regional Analysis By Component, Deployment, End-Use Industry, and Country
The consent management market in North America was valued at US$ 112. 85million in 2019 and is projected to reach US$ 355. 73million by 2027; it is expected to grow at a CAGR of 15. 9% from 2020 to 2027. New York, July 24, 2020… Continue Reading

Tags: call efforts, clal efforts, collections departments, consent management, covid-19, Direct Marketing Compliance, enterprise consent, north america, Numeracle, possiblenow, reginfohub, und-use industry
August 31, 2020
2 moves by PossibleNOW to help call-center productivity
Atlanta – PossibleNOW made a pair of moves that could help collections departments be more successful with the call efforts. The provider of direct marketing compliance, enterprise consent and preference management solutions, announced a partnership with Numeracle, a developer within call blocking and labeling visibility… Continue Reading
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Tags: 60-day access, call blocking, call center, call-center productivity, chart builder, collection departments, covid-19, covid-19 pandemic, Direct Marketing Compliance, eric tejeda, ftc, Numeracle, possiblenow, preference management, rebekah johnson, reginfohub, reginfohub features, reginfohub trial, regulatory guide, robocall blocking, scott frey
May 15, 2020
Details of the California Consumer Privacy Act.
What is the California Consumer Privacy Act (CCPA)? Another day, another data breach, or so it seems. As of September 2019, at least 4 billion records, including credit card numbers, home addresses, phone numbers and other highly sensitive information, have been exposed through data breaches… Continue Reading
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October 23, 2019
PossibleNOW Strengthens Compliance Capabilities with Acquisition of FDCPA Case Listing Service
The acquisition offers deeper insight into litigation risk and tighter alignment between compliance operations and enforcement trends. DULUTH, Ga., Dec. 18, 2025 /PRNewswire/ PossibleNOW, the leader in customer contact compliance solutions, today announced the acquisition of the FDCPA Case Listing Service, expanding its ability to… Continue Reading

Tags: consent management, MyPreferences, mypreferences decision services, possiblenow, preference management, real-time consent, SalesForce, salesforce marketing cloud
December 18, 2025
PossibleNOW Expands MyPreferences Decision Service, a Real-Time Consent & Preference Management App, to Salesforce Marketing Cloud
Offers a true zero-copy solution to create highly personalized and compliant journeys in Salesforce Marketing Cloud without the complexity of bi-directional integrations or manual data syncs. DULUTH, Ga., July 10, 2025 /PRNewswire/ PossibleNOW, a leading provider of compliance solutions for direct marketers, today announced the… Continue Reading

Tags: consent management, MyPreferences, mypreferences decision services, possiblenow, preference management, real-time consent, SalesForce, salesforce marketing cloud
July 10, 2025
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