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The Anatomy of MyPreferences
Tags: anatomy of mypreferences, data categorization, data collection, KPI, MyPreferences, privacy regulations, trust, zero-party data
May 26, 2022
What Is Zero-Party Data & Why Is It Important To Marketers?
Zero-Party Data Definition And Comparison To First And Third-Party Data Those working in the world of marketing are becoming increasingly aware of the term zero-party data and its implications. Many experts consider a zero-party data strategy to be crucial in driving personalization efforts and understanding… Continue Reading
February 1, 2022
What Is a Consent Management Platform? Is it needed?
A consent management platform (CMP) is a tool that keeps your company, website or application compliant with consent regulations such as the EU’s General Data Protection Regulation (GDPR). A CMP accomplishes this by asking users for permission to collect and use their data. The collected… Continue Reading
Tags: CMP, consent management, consent management platform, consent regulations, customer voice, GDPR, General Data Protection Regulation, MyPreferences, possiblenow, preference management
January 27, 2021
What Is the TCPA? Your Definitive Legal Guide
The Telephone Consumer Protection Act (TCPA) is one of the most significant pieces of consumer privacy legislation ever enacted. The TCPA gives everyday consumers relief from harassing and unregulated telemarking communications. However, since many businesses still rely on phone calls and text messages in their… Continue Reading
Tags: legal guide, TCPA, telephone consumer protections act
November 2, 2022
What are Customer Insights?
You cannot serve a client whose needs you do not understand. As a business, you might think you know where you fit into a particular niche or how your offerings benefit your market. However, without consumer insight research you never fully know if there is… Continue Reading
January 25, 2021
What is Voice of Customer & How Does it Benefit Businesses?
The way customers interact with companies has changed dramatically in the digital age. Whereas customers used to be passive consumers of products and services, they’re now an integral part of any corporate discussion. Surprisingly, even with so much information out there about what clients want,… Continue Reading
December 10, 2020
How to Implement Voice of Customer Research?
Traditional marketing tends to be a one-way street in terms of communication. Companies used to assume what customers wanted and then used advertising and other marketing strategies to tell customers about their company. However, the advent of the digital age has changed the dynamic between… Continue Reading
When it Comes to Customer Data, Privacy Regulations are Complex and Fines are Large
The EU GDPR privacy regulation introduced in 2018 became a bellwether for privacy regulations and triggered a wave of new privacy laws around collecting and managing customer data across countries, states, and territories. The onslaught of emerging consent and privacy regulations has forced global companies… Continue Reading
May 17, 2024
Delivering Superior CX with Consent & Preference Data Requires a Strategic Approach
Maximizing the customer experience by implementing an organization-wide consent & preference solution is a complex, transformational initiative. It must include a governance team made up of people across the organization and well-thought-out systems and processes. Done right, you will not only avoid reputation and litigation… Continue Reading
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