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How to Implement Voice of Customer Research?
Traditional marketing tends to be a one-way street in terms of communication. Companies used to assume what customers wanted and then used advertising and other marketing strategies to tell customers about their company. However, the advent of the digital age has changed the dynamic between… Continue Reading
December 10, 2020
When it Comes to Customer Data, Privacy Regulations are Complex and Fines are Large
The EU GDPR privacy regulation introduced in 2018 became a bellwether for privacy regulations and triggered a wave of new privacy laws around collecting and managing customer data across countries, states, and territories. The onslaught of emerging consent and privacy regulations has forced global companies… Continue Reading
May 17, 2024
Delivering Superior CX with Consent & Preference Data Requires a Strategic Approach
Maximizing the customer experience by implementing an organization-wide consent & preference solution is a complex, transformational initiative. It must include a governance team made up of people across the organization and well-thought-out systems and processes. Done right, you will not only avoid reputation and litigation… Continue Reading
Companies Strive to Deliver CX That Customers Expect
Companies use all types of data such as contact, transaction, demographic, web, mobile, social, and consent & preference data to anticipate customer’s needs and provide data driven experiences. Every type of data except for consent & preference data provides companies insights that allow them to… Continue Reading
What is a Voice of the Customer Survey?
Traditionally, communication between customers and businesses was a one-way street. Businesses would tell customers about their products and services through outbound marketing, and the only feedback they’d get was through sales figures. After the advent of the digital age, this dynamic has shifted into more… Continue Reading
December 10, 2020
How Voice of the Customer Tools Can Help Your Business
As a business owner, your most important responsibility is to provide a product or service that customers need, like, and want. If you are not living up to your customer’s expectations, they won’t return to spend money with your business. To survive, you need customers… Continue Reading
Call Labeling’s Latest Disruption: the Remote Conference Solution Call Back
Article by Numeracle When “Potential Spam” invites you to join a conference call… As many of us transition to work from home life, the need to shift meetings from in-person to virtual is one of the first tasks many organizations faced. The good news is… Continue Reading
Tags: call blocking, call labeling, call me, conference call, fraud, Numeracle, potential spam, remote conference solution call, scam, spam, virtual meetings
May 6, 2020
5 Ways B2B Marketers Can Strengthen Customer Ties In Uncertain Times
Article by Ernan RomanFeatured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social… Continue Reading
Tags: B2B, B2B marketers, cmo.com, commiserate, communicate, connect, contribute, coronavirus, covid-19, dupont, Ernan Roman, social distancing, Voice of Customer
April 20, 2020
Maximize Your 2022 Marketing Efforts With Consent Management
Original Article: Retail IT Insights by Eric Tejeda, Marketing Director for PossibleNOW 2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting… Continue Reading
Tags: 2022, CMP, consent management, consent management platform, covid-19, customer experience, eric tejeda, first-party data, GDPR, marketers, marketing efforts, retail IT insights, retail marketers, TCPA, third-party data
January 4, 2022
How Telemarketers Can Effectively Communicate with Customers and Maintain Compliance During a Pandemic
Original Article: Medical & Clinical Reviews by Paul Gipson, Director of Marketing Compliance Services for CompliancePoint, a subsidiary of PossibleNOW External communications are one of the most important elements in business operations today. However, many businesses were not prepared to face a global pandemic, and… Continue Reading
Tags: compliancepoint, covid-19, Effectively Communicate, IRS, pandemic, Predictive Manner, Regulations, TCPA, Telemarketing SAles Rule, tsr
October 9, 2020
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