Search results for consent and preference
Maintaining compliance with the Telephone Consumer Protection Act (TCPA) requires operational discipline across every part of an outbound contact program. From agent behavior and calling hours to consent documentation and vendor oversight, gaps in any one area can create significant legal and financial exposure. TCPA… Continue Reading
Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading
Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading