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In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading
Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading
Ask any customer service leader and they will tell you GDPR is coming. Cue the horror movie music. The General Data Protection Regulation, a European privacy and data protection measure, will go into effect in May, and companies around the world are scrambling to prepare… Continue Reading