How Your MarTech Stack Fails to Serve the Customer

pnadmin, Articles September 12, 2018

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading

Making the Case for Consent and Preference Management

pnadmin, Whitepapers September 26, 2017

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

New White Paper From PossibleNOW Illustrates How Enterprise Leaders Have Implemented Their Approach To Preference And Consent Management Systems

pnadmin, Press September 26, 2018

Preference Management Strategies Can Greatly Impact A Company’s Bottom Line DULUTH, GA (September 24, 2018) – PossibleNOW ™, the leading provider of enterprise consent and preference management solutions, today announced the availability of its latest research white paper: “Enterprise Leaders Reveal Their Approach To Preference… Continue Reading

GDPR and the New Customer Service Balancing Act

pnadmin, Articles December 13, 2017

Ask any customer service leader and they will tell you GDPR is coming. Cue the horror movie music. The General Data Protection Regulation, a European privacy and data protection measure, will go into effect in May, and companies around the world are scrambling to prepare… Continue Reading

Understanding the Canadian Anti Spam Legislation CASL

pnadmin, Webinars October 6, 2017

   

Moving from Discussion to Action

pnadmin, Videos October 4, 2017

   

Targeted Introduction – Preference Management

pnadmin, Videos October 4, 2017

   

Expanding to Multiple Touchpoints

pnadmin, Videos October 4, 2017

   

Conclusion

pnadmin, Videos October 3, 2017