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Earning and Maintaining Customer Consent
Introduction We now live in a new landscape of consumer privacy protection created by a regulation powerful enough to be felt around the world. Living with GDPR means learning about GDPR and creating new policies and procedures for consumer engagement. Before exploring strategies for earning… Continue Reading
July 26, 2018
DIY vs Buy? Consent & Preference Management
Zero-Party Data
Tags: An Informed Decision, DIY, DIY vs BUY, preferences and consent, Preferences Management, zero-party data
May 29, 2025
Zero-Party Data, Preferences and Consent: DIY vs Buy
Zero-Party Data
Tags: An Informed Decision, DIY, DIY vs BUY, preferences and consent, Preferences Management, zero-party data
January 2, 2018
Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications
PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading
Tags: CCPA, compliance laws, customer preference data, customers preference, Deloitte, e-mail marketing, email, enterprise consent and preference management solutions, enterprise-wide preference management platform and strategy, eric tejeda, GDPR, historical preference records, marketing, marketing channels, marketing ROI, online holiday sales, online sales, phone, possiblenow, preference data, preference management, preference management data, preferences, spending power, text
December 11, 2018
PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software
PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading
Tags: analyst research firm, Consent, consent experience, customer experience, customer journey, data, Data Subject Access Requests, data subject rights, data subject rights management, DSAR, EU General Data Protection Regulation, forrester, forrester research, GDPR, loyalty, possiblenow, preference, preference collection, preference management, Privacy, privacy landscape, privacy management software solutions, The Forrester New Wave: GDPR and Privacy Management Software
November 30, 2018
PossibleNOW Survey Shows Majority Of Companies Losing Customers From Insufficient Customer Consent Management Systems
Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line DULUTH, GA. (PRWEB) NOVEMBER 01, 2018 – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced new results of a survey on customer communications consent, which shows… Continue Reading
Tags: brand communications, compliant consent system, consent laws, consent management platform, consent preferences, consent strategies, customer communications consent, customer consent, customer consent data, data, digital marketing, enterprise consent, European Union, GDPR consent regulations, global unsubscribe requests, opt-down pages, opting out, possiblenow, preference management solutions
November 6, 2018
Making the Case for Consent and Preference Management
Establishing the Need for Consent and Preference Management Consumers around the globe are demanding personalization, privacy, and the power to control the conversation with the brands that serve them. For many CMOs and CTOs, the challenge is not in proving or establishing the need to… Continue Reading
Tags: Accenture, Consent, consent and preference, Consent and preference management, contact center, customer engagement, customer experience, Customer Service, data, Email Marketing, Email Service Provider, email unsubscribe link, ESP, European Union, fact-based decision-making, GDPR, General Data Protection Regulation, identity theft, making the case, marketing agency, marketing ROI, NCSA, opt-down system, opt-ins, opt-outs, oracle, personal information, personalization, preference centers, preference data, preference management, Privacy, shopping experiences, social media, TRUSTe
September 26, 2017
TCPA’s Dirty Little Secret: B2B Companies Must Comply Too
Tags: B2B companies, compliance, dirty little secret, regulatory, TCPA, TCPA compliance, webinar
October 8, 2025
Regulatory Update: Year In Review 2024 & What’s Ahead in 2025
Summary Regulatory and Legal Telemarketing Updates: Federal, State, and Litigation Trends The webinar began with a comprehensive review of the most significant regulatory developments in 2024 and what’s ahead in 2025. A central topic was the now-vacated “One-to-One Consent” rule, which would have required logically… Continue Reading
Tags: 2024, 2024 to 2025, compliancepoint, Consent, possiblenow, regulatory, regulatory review, regulatory update, webinar, whats ahead in 2025, year in review
February 28, 2025
FCC Revocation of Consent
On April 11, 2024, new TCPA regulations from the FCC officially went into effect—changing the landscape for how businesses manage consumer consent and revocation. In our recent webinar, experts from PossibleNOW, CompliancePoint, and Drips discussed what these changes mean and how companies can adapt strategically… Continue Reading
Tags: compliancepoint, Consent, eric tejeda, FCC, marketing, possiblenow, regulatory, Revocation, Revocation of Consent, TCPA, webinar
February 14, 2025
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