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Page 21 of 34



Implementation of Consent and Preference Management


Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Selective new career recruitment sites. recruiting with online technology. unemployment finding job search for resume register job interview, find your career

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September 29, 2017



Does Your Company Focus on the Art or Science of Complying With GDPR Consent?


You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading

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May 22, 2019


Measuring the ROI of Listening to Your Customers


At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading

thumb Measuring the ROI of Listening to Your Customers

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September 10, 2018


How Should Consent & Preference Data Work with a Customer Data Platform


Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading

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April 3, 2024


New Medicare Express Consent Requirements | CMS 2025 Final Rule


Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading

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June 27, 2024


DNC Compliance: It Only Takes One Mistake


Summary For businesses conducting outbound calling or texting campaigns, managing TCPA compliance is crucial to avoid significant financial penalties. Many companies’ Do Not Call (DNC) infrastructures are outdated, having been built 20 years ago. As technology and regulations evolve, it is essential to ensure that… Continue Reading

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March 13, 2024


Page 21 of 34

What Our Customers Say

We could go on forever about the benefits of preference management, but sometimes it’s better to let our customers do the talking.

Listen to their challenges and solutions — and get inspired!

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