Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications

pnadmin, Press December 11, 2018

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading

Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

How Should Consent & Preference Data Work with a Customer Data Platform

pnadmin, Videos April 3, 2024

Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading

New Medicare Express Consent Requirements | CMS 2025 Final Rule

pnadmin, Videos June 27, 2024

Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading

DNC Compliance: It Only Takes One Mistake

PossibleNOW, Videos March 13, 2024

Summary For businesses conducting outbound calling or texting campaigns, managing TCPA compliance is crucial to avoid significant financial penalties. Many companies’ Do Not Call (DNC) infrastructures are outdated, having been built 20 years ago. As technology and regulations evolve, it is essential to ensure that… Continue Reading

Data Silos Cause Communication Gaps

pnadmin, Videos January 23, 2024

Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading

Difference Between Preferences & Consent

pnadmin, Videos January 23, 2024

Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading

Integrate Do Not Call Compliance with Preferences

pnadmin, Videos January 22, 2024

Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading

Customer Preferences Require More Than One Flavor

pnadmin, Videos January 22, 2024

Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading

Give Customers Opt-Down Options

pnadmin, Videos January 22, 2024

Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading