How Your MarTech Stack Fails to Serve the Customer

pnadmin, Articles September 12, 2018

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading

Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications

pnadmin, Press December 11, 2018

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading

Direct Marketing Regulatory Environment in 2023 Webinar

pnadmin, Webinars April 25, 2023

Preference, Privacy, And The Internet Of Things

pnadmin, Articles September 26, 2017

How GDPR Impacts Marketing

pnadmin, Videos November 13, 2017

   

Why Are Metrics So Important?

pnadmin, Blog July 5, 2018

You’ve heard the old adage of “State your goal first. Then map out steps to achieve it.” Evaluating a new marketing technology is no different. Let’s say you’re trying to analyze your preference management system. You need to state your goals first. To figure out… Continue Reading

5 Reasons Why Enterprises Struggle with Customer Engagement

pnadmin, Articles January 8, 2018

It’s great to be the big kid on the block–fat budgets, top talent, vast infrastructure, and all that goes with being an established, enterprise-class competitor. Yet with all of that clout, many national brands struggle mightily with building and sustaining customer engagement. That’s because they… Continue Reading

GDPR and the New Customer Service Balancing Act

pnadmin, Articles December 13, 2017

Ask any customer service leader and they will tell you GDPR is coming. Cue the horror movie music. The General Data Protection Regulation, a European privacy and data protection measure, will go into effect in May, and companies around the world are scrambling to prepare… Continue Reading

PossibleNOW Partners With RedPoint Global, Inc. To Offer MyID Application

pnadmin, Press October 3, 2011

Provides Database Application To Identify And Link Unique Customers Across An Enterprise DULUTH, GA – October 3, 2011 – PossibleNOW, the leading provider of compliance and marketing solutions for direct marketers, announces that they have formed a strategic partnership with RedPoint Global Inc., the Boston-based provider… Continue Reading

PossibleNOW Integrates Wireless Consent Compliance Application Into Its MyPreferences Solution;

pnadmin, Press February 27, 2012

Enables Capture Of Express Written Consent Across All Marketing Channels DULUTH, GA – February 27, 2012 – PossibleNOW, the leading provider of compliance and preference management solutions for marketers, announces that they have integrated its new Wireless Consent Compliance Application into MyPreferences®. This capability helps marketers… Continue Reading