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Are Purely Informational Texts Exempt from Consent Rules?
Yes, purely informational texts are generally exempt from certain consent rules under regulations like the Telephone Consumer Protection Act (TCPA). However, this exemption applies only when the texts strictly provide non-commercial, non-promotional information, such as appointment reminders or emergency alerts. If a message contains any… Continue Reading
December 13, 2024
How Zero Party Data Aligns With Privacy Regulations
In a landscape defined by evolving privacy laws, zero party data offers a unique compliance advantage. This type of data, willingly and explicitly shared by customers, reduces dependence on less reliable third-party data. By directly obtaining consent and preferences from individuals, businesses meet stringent legal… Continue Reading
Why Customer Preference Matters
How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading
September 18, 2024
TCPA Regulations and Compliance: Complete Guide
TCPA Policy Updates: Key Changes Telemarketers Must Know in 2025 Significant updates to the Telephone Consumer Protection Act (TCPA) among other regulations are set to take effect in 2025, introducing stricter regulations for telemarketers. These changes aim to tighten consent requirements and streamline revocation processes,… Continue Reading
October 23, 2020
Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
Tags: campaign ROI, customer conversion, customer experience, customer interaction, customer lifetime value, customer loyalty, customer retention, customer ROI, customer satisfaction, data, hard KPIs, Harvard business review, life-cycle stages, lifecycle of the customer, marketing ecosystems, marketing efficiency, metrics, performance measurement, preference management system, soft KPIs
April 2, 2018
Email Preference Center Best Practices
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
October 23, 2020
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
November 2, 2022
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
What Is an Existing Business Relationship (EBR)?
An Existing Business Relationship (EBR) is a connection between a business and a consumer based on a prior transaction or inquiry, allowing certain exemptions from Do Not Call (DNC) regulations. Specifically, the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) permit businesses to contact… Continue Reading
November 14, 2024
What Are the Key Components of a Consent Management System?
A consent management system (CMS) is essential for businesses to capture, store, and manage customer consents efficiently and securely. Effective CMS solutions are equipped with features that simplify user consent collection, maintain accurate records, and offer seamless integration across platforms. A comprehensive CMS also provides… Continue Reading
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