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What Role Does Customer Trust Play in the Collection of Zero-Party Data?


Customer trust is the cornerstone of collecting zero-party data. Since zero-party data is willingly shared by customers, it requires a foundation of trust built on transparency, value exchange, and respect for privacy. Without trust, customers are unlikely to share preferences, interests, or intentions, limiting a… Continue Reading

Finger about to press customer loyalty button. Concept for illustration of sales process.

December 13, 2024


Are There Special Compliance Rules During a State of Emergency?


Yes, special compliance rules often apply during a state of emergency. Both federal and state regulations may impose unique requirements for businesses, particularly concerning marketing communications. For instance, the Federal Communications Commission (FCC) may enforce restrictions to protect consumers from predatory practices during emergencies. Similarly,… Continue Reading

Emergency warning alert alarm on Smartphone, Data network protection, Virus alarm with people using computer.


Can Consent for Marketing Communications Be Revoked by Individuals?


View Post Yes, individuals have the right to revoke consent for marketing communications at any time. Under various global privacy laws, such as the GDPR and CCPA, individuals are empowered to withdraw their consent to receiving emails, texts, or other marketing messages. Once consent is… Continue Reading

Businessman using pen to tick correct sign mark in checkbox for quality document control checklist and business approve project concept. Check mark, Filling out digital form checklist, Online exam,


Do I Need Consent for Direct Response Text Marketing?


Yes, businesses are required to obtain consent before engaging in direct response text marketing. Under regulations such as the Telephone Consumer Protection Act (TCPA), express written consent is mandatory for sending automated SMS messages to consumers and businesses. For organizations juggling compliance and marketing goals,… Continue Reading

Human hand using smartphone typing Live chat chatting and social network concepts, chatting conversation working at home in chat box icons pop up. Social media marketing technology concept


How Long Should Organizations Retain Consent Records?


Organizations should retain consent records for as long as necessary to demonstrate compliance with applicable privacy and marketing regulations. While specific retention periods vary depending on regional laws and internal policies, retaining accurate and accessible records is crucial to defending against regulatory audits or legal… Continue Reading

Business performance checklist, male businessman using laptop and tablet doing evaluation Online survey questionnaires, digital form checklists.


How Can Organizations Ensure Ongoing Compliance with Consent Management?


To comply with evolving privacy regulations, organizations need to implement clear policies for collecting, storing, and updating customer consents while regularly reviewing systems for compliance gaps. By doing so, businesses not only mitigate legal risks but also build customer trust by demonstrating respect for their… Continue Reading

Books with words compliance, regulations and guidelines on red background.


Can Zero-Party Data Be Used for Targeted Advertising?


View Post Yes, zero-party data can be used for targeted advertising, offering unparalleled precision without compromising privacy. Unlike third-party data, which is aggregated from external sources, zero-party data is willingly shared by customers themselves, including preferences, interests, and buying intentions. This data enables brands to… Continue Reading

Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding. online advertisement, ad on website and social media. SEO. SMM.


Are Purely Informational Texts Exempt from Consent Rules?


Yes, purely informational texts are generally exempt from certain consent rules under regulations like the Telephone Consumer Protection Act (TCPA). However, this exemption applies only when the texts strictly provide non-commercial, non-promotional information, such as appointment reminders or emergency alerts. If a message contains any… Continue Reading

Man using modern smartphone portable information device to type text message, selective focus


How Zero Party Data Aligns With Privacy Regulations


In a landscape defined by evolving privacy laws, zero party data offers a unique compliance advantage. This type of data, willingly and explicitly shared by customers, reduces dependence on less reliable third-party data. By directly obtaining consent and preferences from individuals, businesses meet stringent legal… Continue Reading

Zero-Party Data Collection for Personalized Marketing. Collect user-provided data to deliver personalized experiences without third-party cookies. User form and data sharing icons vector Illustration.


Why Customer Preference Matters


How Innovators are Breaking Silos Do you really know your customers, what they want and don’t want? Do you know what they like and dislike? How about how they like to be contacted? Are you able to anticipate your customers’ needs to then satisfy them?… Continue Reading

Marketing segmentation, target audience, customers care, customer relationship management (CRM) and team building concepts.

September 18, 2024


Page 3 of 33

What Our Customers Say

We could go on forever about the benefits of preference management, but sometimes it’s better to let our customers do the talking.

Listen to their challenges and solutions — and get inspired!

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