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What is an Opt-Out?
Whenever you click or sign something to confirm that you do not want information from a business, you have opted-out of receiving that information. As your circumstances and interests change over time, some of the information you receive from businesses will no longer be useful… Continue Reading
Tags: definition, emails, global opt-out, opt-in, opt-out, preference, unsubscribe link
September 12, 2017
Everything You Need to Know About Mobile Marketing
Tags: centralized database, Civil Investigative Demand, consumer preferences, express written consent, FCC, Federal Communications Commission, implied consent, marketing, mobile marketing, online consent, opt-in, permission based strategies, Permission-based Marketing, Pew Internet, preference center, preference data, preference management, preferences, prior express written consent, Relationship Marketing, Telephone Consumer Protection Act
September 26, 2017
The Key to Customer Engagement: Consent, Preferences, and Zero-Party Data
Introduction The consumer marketplace has become virtual. Instead of buying what they needed from what was physically available nearby, American consumers now purchase what they want from whomever they choose. Brands now speakdirectly to consumers, initiating relationships, and competing for sales. Indeed, the relationship between… Continue Reading
Tags: behavior tracking, brand recognition, brands, campaign management systems, communication channel preference, compliance, customer engagement, customer experiences, data, enterprise preference management, interruption advertising, key to consumer engagement, loyalty, market economy, marketing automation, NCSA, permission marketing, personal information, personalization, personalized experiences, preference collection, preference management, preferences, tech-savvy customers, telemarketing calls, TRUSTe, Voice of Customer
September 29, 2017
Defining the Benefits of Preference Management
Tags: benefits of preference management, eric holtzclaw, matt cagle, preference management
Understanding the Canadian Anti Spam Legislation CASL
Tags: CAN-SPAM, Canadian Anti-Spam Legislation, Canadian Radio-Television Telecommunication Commission, CASL, CEMs, Commercial Electronic Messages, Competition Bureau, compliance, consent capture, consumer protection regluaitons, contact information, CRTC, customer loyalty, EBRs, email account, express consent, global compliance, global opt-out, implied consent, Office of the Privacy Commissioner of Canada, OPC, opt-down, opt-in, opt-out, permission based environment, preference center, preference management, private right of action, referral marketing, ROI, Royal Assent, social media, unsubscribe mechanism, unsubscribe requirement
October 6, 2017
The Growing Demand for Experience
Tags: brand, buying cycle, customer experience, Forrester study, loyaty, marketing, Marketing Metrics, preference data, preference management, Trader Joes, Whole Foods, Zappos
Consumers want to Hear from Companies
Tags: brand share report, brands, consumer marketing study, purchase decisions, shared values
Customer Relationships Must be Compliant
Tags: autodial calls, CAN-SPAM Act, Consent, consumer preferences, email, Jiffy-Lube, marketing ROI, opt-in, Papa John's, Permission-based Marketing, preference management, Relationship Marketing, Telephone Consumer Protection Act
Modern Day Management of Customer Relationships
Tags: Chief Marketing Technologist blog, marketing technology, preference management, Technology Enabled Relationship Management, TERM
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