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Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Whitepapers

Tags: account services, Acquisition marketing, brand, brand interaction, call centers, Centralization, Consent, consent and preference, Consent and preference management, contact center, contact center management platforms, CRM, customer data, customer profile, Customer Service, Email Marketing, implementation of consent, mobile devices, opt-down, opt-in, opt-out, personalization, point-of-sale, POS, preference center, preference collection, preference management, preferences, risk mitigation, ROI, sms, social media, website preference center

September 29, 2017

Preference, Privacy, And The Internet Of Things

Articles

Tags: amazon echo, apple watch, cmo.com, customer engagement channels, customer experience, data, data collection, forbes, home technology, in-context preferences, internet of everything, Internet of things, marketing, personalization, prefernce, Privacy, product marketing, wearables

September 26, 2017

Does Your Company Focus on the Art or Science of Complying With GDPR Consent?

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom of an end user agreement before you can use a new piece of software, the numerous documents that are part of every major… Continue Reading

Articles

Tags: art or science, CCPA, consent collection, ePrivacy, GDPR, gdpr consent, opt-down, preference management, proactive suggestion, spot collection

May 22, 2019

Measuring the ROI of Listening to Your Customers

At face value, listening to customers and honoring their preferences is obvious. Every business listens to their customers on some level and the outcomes are immediate and apparent. At the macro-level, the picture gets blurrier. This is the arena of enterprise preference management: the active… Continue Reading

Articles

Tags: contact retention, customer characteristics, customers, CX, enterprise preference management, Listening to Customers, Measuring ROI, millenials, revenue growth, risk mitigation, ROI, technology governance

September 10, 2018

How Should Consent & Preference Data Work with a Customer Data Platform

Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading

Videos

Tags: communication, Consent, consent and preference data, customer data, customer data platform, customer preferences, data platform, possiblenow, preference data, preferences, preferences and consent, rebecca dodson

April 3, 2024

New Medicare Express Consent Requirements | CMS 2025 Final Rule

Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading

Videos

Tags: cms, communication, Consent, consent requirements, customer preferences, eric tejeda, express consent, medicare, possiblenow, preferences, preferences and consent, tejeda

June 27, 2024

TCPA Lawsuits Up 44% in 2025

Request a Demo Today About PossibleNOW PossibleNOW is the pioneer and leader in customer consent, preference, and regulatory compliance solutions. We leverage our MyPreferences technology, processes, and services to enable relevant, trusted, and compliant customer interactions. Our platform empowers the collection, centralization, and distribution of… Continue Reading