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PossibleNOW’s MyPreferences® Momentum consulting service selected by industry leaders in air travel, insurance, financial services and more

Type: Press

Professional services package delivers tailored business case, planning materials to speed initiation of personalization and engagement strategies

Press ReleaseAtlanta, Ga. – January 8, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced that its MyPreferences Momentum consulting service has been selected by leading companies in commercial air travel, insurance, financial services, agricultural manufacturing, payment processing and more. Introduced last July, the professional services package has been employed by Fortune 500 companies and enterprise organizations across a broad spectrum of vertical markets as the centerpiece of their customer engagement efforts.

“Enterprise organizations struggle to translate their preference and customer engagement strategies into action,” said Scott Frey, CEO of PossibleNOW. “With Momentum, we’ve offered an enormous head start that defines scope, actionable next steps and predicted outcomes. It has proven to be exactly what the marketplace needed and we’re extremely pleased with the results our Momentum projects have returned in such a short period of time.”

Momentum consulting projects are designed to help internal stakeholders build a business case and develop a plan for preference management implementation. The process includes:

  • Onsite Evaluation and Assessment. PossibleNOW’s multi-disciplinary team includes experts in information technology, marketing, user adoption and regulatory compliance. They conduct a series of interviews with key stakeholders in your organization to uncover and understand the need for preference management in each functional area.
  • Functional Area Evaluation and Documentation. Building on the initial onsite evaluation, our experts continue in their areas of focus to document existing requirements, review secondary discovery information and apply best practices and knowledge gleaned from preference center implementations at similar organizations. They’ll create a strategic roadmap that outlines the project plan, scope, gap analysis and considerations for an enterprise-wide preference management implementation.
  • Needs Assessment Report. PossibleNOW’s team presents the results of the Needs Assessment to a cross-functional team of internal stakeholders and decision-makers. The report includes an understanding of the near term steps necessary to successfully implement a preference management solution, the steps to create a preference center and what must be done to integrate with desired systems and touch points. Companies receive a high level competitive industry analysis to see where they align with their peers in terms of preference management. The report outlines the strategic steps to holistically implement preference management across the enterprise.

MyPreferences Momentum consulting projects offer a timely and cost-effective means to form a detailed plan for enterprise preference management that includes participation from all the key stakeholders necessary for implementation. PossibleNOW offers Momentum direct to its customers and through its growing network of partners.

About PossibleNOW
PossibleNOW, headquartered near Atlanta, Georgia, enables businesses to build lasting, profitable relationships with customers, partners and employees through preference management technology. MyPreferences®, our enterprise preference management platform, empowers companies to listen to and learn from their customers through the active collection and management of preferences such as product interest, channel preference and frequency of communication. MyPreferences easily integrates into existing applications such as CRMs and marketing databases. The MyPreferences platform’s flexibility, security and compliance protections make it ideal for serving as the central repository for customer data inside the enterprise and for minimizing regulatory compliance risk. For more information, call (800) 585-4888 or (770) 255-1020, e-mail