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Give Customers Opt-Down Options
Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 22, 2024
Preference Center Organization
Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 20, 2024
Centralized Consent Repository is Foundational
Summary It was important for us to have a stand-alone centralized solution to have all data in one location. This centralization is crucial because if we ever need to respond to regulators, we can refer to one source of truth. Additionally, by building this platform,… Continue Reading
Tags: centralized consent, centralized consent repository, consent repository, content, foundational, preferences, Scotiabank
January 19, 2024
Preferences Enable Compliance, Communications, & Content
Summary At Scotiabank, we implemented a preference management platform to comply with Canada’s anti-spam legislation, which is a key priority for our heavily regulated financial institution. This implementation allowed us to focus not only on regulations but also on increasing opportunities to contact customers via… Continue Reading
Tags: communications, compliance, content, enable compliance, preferences, Scotiabank
January 18, 2024
ScotiaBank Benefits from Compliance, Insights, and Self-Service
Summary ScotiaBank has benefited in several ways: Getting Started is Just a Call Away
Tags: Scotiabank, strategic consultants
January 17, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
SiriusXM: Stakeholder Alignment Ensures Success
Summary Some of the challenges we faced involved getting alignment with various business units. I recommend bringing together departments like legal and marketing, which often have different opinions, to get them on the same page. This way, you can understand the regulatory requirements and the… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
November 29, 2023
SiriusXM: Purpose-built Platform Is Flexible & Scalable
Summary We chose a purpose-built preference management solution to handle the complexity of our business rules and support our customers effectively. As our rules have evolved, this solution has allowed us to add complexity and adapt to organizational changes in managing preferences. It was crucial… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
SiriusXM: Access To Experts Was Critical
Summary Having access to preference consultants during our implementation was critical for us. It gave us peace of mind because we brought in people who had experience with preference tools and could provide the right guidance. We trusted these experts to identify potential roadblocks, prevent… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
MyPreferences: Consent & Preference Management Platform
Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading
Tags: Consent, consent and preference management platform, consent platform, preference center, preference management
August 17, 2022
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