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SiriusXM: Purpose-built Platform Is Flexible & Scalable

Type: Videos
Topic: Industry Testimonials

Summary

We chose a purpose-built preference management solution to handle the complexity of our business rules and support our customers effectively. As our rules have evolved, this solution has allowed us to add complexity and adapt to organizational changes in managing preferences. It was crucial for us to have a dynamic system, one that we could continually alter and maintain. This way, we could refine our approach by adding secondary questions to better tailor preferences to our customers’ needs.

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