MyPreferences: Consent & Preference Management Platform

Type: Videos
Topic: Consent Mgmt

Summary

Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands a cohesive organizational approach to resolve disconnected experiences and integrate emerging channels.

My Preferences, an enterprise consent and preference data platform, addresses these needs. It enables marketing and privacy professionals to create personalized experiences based on customers’ unique interests, choices, and feedback. The platform allows businesses to collect and manage customer preferences, consents, insights, demographic data, and psychographic data, while complying with privacy regulations.

Users can define communication offerings, set required consents, and specify additional data collection points through the platform’s configuration capabilities. This, combined with customers’ explicit first-party data, ensures personalized experiences at every interaction. The drag-and-drop workflow designer simplifies the creation of consent and preference interfaces, eliminating the need for software development teams, though custom-built interfaces are also supported by an expert design team.

My Preferences securely collects data from all touchpoints, serving as the single source of truth for customer consent, preference, and insight data. With built-in business rules and intelligent data validation, it ensures accurate data capture. Its integration ecosystem, with hundreds of pre-built connectors, shares this data with relevant systems across the enterprise to enhance customer experiences.

My Preferences offers comprehensive consent and preference management functionality, supporting complex enterprises in building trust and long-term customer relationships.