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Preferences Enable Compliance, Communications, & Content

Type: Videos
Topic: Industry Testimonials


At Scotiabank, we implemented a preference management platform to comply with Canada’s anti-spam legislation, which is a key priority for our heavily regulated financial institution. This implementation allowed us to focus not only on regulations but also on increasing opportunities to contact customers via email—a significant channel for communicating offers, promotions, and key messages. Additionally, it enabled us to build a content repository and store data in one place, rather than relying on a variety of legacy systems across the bank.

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