Page 31 of 34
Defining and Applying Business Rules
Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or… Continue Reading
Tags: data, opt-out, preference data, preference management, targeted opt-ins
October 6, 2017
ADT – Delivering The Right Message
Summary At ADT, our messaging has significantly evolved as we’ve expanded into the connected home market over the past five years. Traditionally, we were known as a burglar and fire alarm company, with straightforward customer engagement. We mainly interacted with customers at two key points:… Continue Reading
Tags: ADT, Brian Hood, customer marketing database, delivering the right message, mobil app, thermostat
October 2, 2017
ADT – Implementation Challenges
Summary The challenges we face are multi-layered. First, we lack in-house expertise, which is why we rely on companies like PossibleNOW to bring their expertise and guide us in effectively meeting our customers’ needs. A major challenge, which I believe isn’t unique to us, is… Continue Reading
Tags: ADT, Brian Hood, ecosystem, Implementation Challenges, possiblenow, possiblenow expertise, preference management, preference management implementation, usability
Comcast – Technology Challenges
Summary In the cable industry, many larger companies grow through acquisitions, which means inheriting the data systems of the smaller companies they acquire. These legacy systems can vary significantly in quality, creating a range of challenges. Often, the acquired systems are outdated or improvised “under… Continue Reading
Tags: Comcast, data systems, dennis martorano, legacy systems, marketing science, preference management, preference management journey, technology, technology challenges
Thompson Reuters – Why We Prioritized Preference Management
Summary One of the key reasons we shifted from building in-house solutions to partnering with an external provider was our desire to be more progressive, innovative, and imaginative with our online marketing strategies. By leveraging a SaaS-based model, we were able to achieve that, as… Continue Reading
SiriusXM – Why We Needed a Preference Management Partner
Summary The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and… Continue Reading
Tags: in-house solution, legacy crm, marketing databases, mike leary, outsourcing preference management, possiblenow, preference capture, preference management, preference management partner, Regulations, SiriusXM, siriusxm needed a preference management
September 29, 2017
Thompson Reuters – Implementation Challenges
Summary Currently, our environment is completely siloed because the systems we use to manage different channels are separate. For example, we have an email preference center, we track followers on Twitter, know our Facebook fans, and monitor traffic on our blog, but there’s no easy… Continue Reading
Tags: challenges, creating a holistic view of the customer, diangelo tyler, email preference center, facebook fans, holistic view of the customer, multi-channel, online marketing, possiblenow, reuters, thompson, thompson reuters
October 2, 2017
Do You Know How to Drive Your ESP?
Don’t let structural challenges-complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine. I am looking for a new car and a friend suggested that I consider a BMW M3. I was told the M3 is an… Continue Reading
Tags: compliance, email campaign, email engine, Email Service Provider, ESP, marketing, marketing strategies, personalization, preference management, siloed customer data
September 14, 2017
How To Manage Customer Communications Across The Enterprise
Tags: customer communications, email, email service providers, marketing, unsubscribe
October 2, 2017
SiriusXM – Why We Are Implementing a Preference Center
Summary Our primary reason for implementing a preference center is to improve how we manage compliance. The regulatory landscape is rapidly changing, with new rules coming into effect as soon as next month regarding telemarketing to wireless numbers. Staying ahead of these regulatory changes is… Continue Reading
Tags: effectively market, implementing a preference center, mike leary, preference center, regulation, regulatory changes, SiriusXM
September 29, 2017
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