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What Is The Importance Of An Opt-Down Strategy?
Summary According to Eric Tejeda, Head of Marketing, and Eric Holtzclaw, Chief Strategist for PossibleNOW, implementing an opt-down strategy is one of the most impactful ways to reduce opt-outs from customer communications. By offering customers the option to adjust their preferences rather than fully opting… Continue Reading
Tags: opt-down strategy, opt-outs, preference center, preference management
October 2, 2017
Gain a Global View of Customer Communications
Summary Eric Holtzclaw, Chief Strategist with PossibleNOW, discusses the initial steps they take when helping companies understand how they communicate with their customers across the enterprise. One crucial step involves building a communication matrix. This matrix assesses what communications are produced by different business units… Continue Reading
Tags: centralized, communication matrix, customer experience
October 10, 2017
How to Learn What Customers Really Want
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, explains two ways to understand customer preferences in communications. Firstly, explicitly ask customers if they want to receive specific newsletters or communications. Secondly, infer their preferences based on their behavior and interaction with the content you send them…. Continue Reading
Tags: closed-loop relationship, communications, content, explicit, implicit, opt-down page, preference center, preference management
PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers
Report lists enterprise preference management among new technologies marketers must adopt, lists PossibleNOW as a vendor Atlanta, Ga. – May 18, 2017 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced its inclusion in a report on marketing technology by… Continue Reading
Tags: B2C Marketers, brand, Consent, customer engagement, customer touchpoint, customer trust, digital world, Emerging Technologies, enterprise preference management, EPM vendor, EU customers, forrester research, GDPR rules, marketing choices, marketing technology, preference management solution, preferences
May 18, 2017
Why You Should Collect Preferences From Prospects
Tags: buying cycle, buying lifecycle, preference center, preference management, preferences, prospects, suspects
October 10, 2017
Click “Yes” If You Understand Preference Management
Tags: "spray and pray" marketing, CEO, CMO, communication channel preference, customer experience, Customer Service, forrester research, marketing, opt-in, opt-out, Permission-based Marketing, personalization, preference management, preferences, profile data
October 6, 2017
What Is the Best Way to Achieve Communications Compliance?
Tags: channels of communication, communication compliance, customer experience
October 10, 2017
Compliance Must Be Part of Your Preference Strategy
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses preference management, emphasizing that it’s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It’s crucial to understand the broader impact across the organization, ensuring all systems are… Continue Reading
Tags: collection of preferences, compliance, preference center, preference management, preference strategy
Dia&Co Chief Answers 4 Questions For Marketing Innovators
Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an… Continue Reading
Tags: B2C business, brand promise, customer experience, effectiveness of marketing, Harvard Business School, loyalty, marketing strategy, personalization, shopping experience
April 25, 2017
Holiday Inn’s Ortiz Answers 4 Questions For Marketing Innovators
Raul Ortiz is marketing director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight for the teams that develop the annual marketing plans for the brands, execute integrated marketing programs behind one big brand campaign idea, and develop long-range, demand-generating,… Continue Reading
Tags: brand loyalty, Crowne Plaza, customer experience, Holiday Inn, innovation strategy, integrated marketing, marketing ROI, product experiences, purchase behavior
September 28, 2016
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