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What Is the Best Way to Achieve Communications Compliance?
Tags: channels of communication, communication compliance, customer experience
October 10, 2017
Compliance Must Be Part of Your Preference Strategy
Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses preference management, emphasizing that it’s more than just allowing customers to change their communication preferences. Building a preference center is just the beginning. It’s crucial to understand the broader impact across the organization, ensuring all systems are… Continue Reading
Tags: collection of preferences, compliance, preference center, preference management, preference strategy
Dia&Co Chief Answers 4 Questions For Marketing Innovators
Nadia Boujarwah is the co-founder and CEO of Dia&Co, an in-home shopping experience for women who wear sizes 14 and up. A lifelong fashionista, Boujarwah founded the company on the belief that style can act as a catalyst for self-love. Prior, she worked as an… Continue Reading
Tags: B2C business, brand promise, customer experience, effectiveness of marketing, Harvard Business School, loyalty, marketing strategy, personalization, shopping experience
April 25, 2017
Holiday Inn’s Ortiz Answers 4 Questions For Marketing Innovators
Raul Ortiz is marketing director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight for the teams that develop the annual marketing plans for the brands, execute integrated marketing programs behind one big brand campaign idea, and develop long-range, demand-generating,… Continue Reading
Tags: brand loyalty, Crowne Plaza, customer experience, Holiday Inn, innovation strategy, integrated marketing, marketing ROI, product experiences, purchase behavior
September 28, 2016
Implementation of Preference Management: Tracking Results and Proving ROI
Preference Management Video Series A limited scope of engagement for an initial preference management project allows enterprises to build a simple, gradual case for additional investment. By streamlining metrics, something as simple as an opt-down, instead of an opt-out, can prove immense value in a… Continue Reading
Tags: engagement, enterprises, opt-in, opt-out, preference management, ROI
October 20, 2015
Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators
Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is this so important? How will the customer experience be improved by this? How will this improve the… Continue Reading
Tags: Amazon, BeautyTalk, bridget dolan, Drugstore.com, Ernan Roman, Eve.com, marketing innovators, sephora, Sephora innovation lab, SephoraTV, The Beauty Board
April 13, 2015
Male Shoppers: An Opportunity, not an Oxymoron
As marketing experts, we know that women are the most important decision-makers when it comes to making purchases. Women make an estimated 80 percent of all buying decisions, so it’s no surprise that many of our efforts are spent engaging the almighty women in hopes… Continue Reading
Tags: brand, communication channel preference, consumer characteristics, frequency of communication, marketing, preference management, product interest, SAP, shoppers, social media
January 2, 2015
PossibleNOW Announces Integration with Velocify to Enhance Compliance Protections for Sales Acceleration Platform
PossibleNOW technology now integrates with Velocify to verify contacts for Federal Do Not Call, established business relationships and more Atlanta, Ga. – March 30, 2016 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced an integration of PossibleNOW’s regulatory compliance… Continue Reading
Tags: Compliance Protections, compliance technology, compliance verifications, customer engagement, direct marketing companies, DNC, Established Business Relationship exemptions, Federal Do Not Call, mobile phone number, preference management, sales acceleration platform, velocify
March 30, 2016
PossibleNOW Introduces DNCSolution v10
New version of flagship do not contact application includes key enhancements to user interface, new security, and consent features Atlanta, Ga. – May 11, 2016 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced significant enhancements to DNCSolution®, its cloud-based… Continue Reading
Tags: compliance, Consent, customer engagement, Do Not Contact, enterprise preference management solution, express consent data, express written consent, preference management solutions, user interface
May 11, 2016
DNCSolution Helps Companies Comply with Florida Privacy Regulations
Cloud-based do not contact application includes feature to filter for express written consent and verify expiration status Atlanta, Ga. – July 20, 2016 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced that DNCSolution®, its cloud-based do not contact application… Continue Reading
Tags: compliant marketing, express consent status, express written consent, prior express written consent, privacy regulation, TCPA, Telephone Consumer Protection Act
July 20, 2016
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