How Your MarTech Stack Fails to Serve the Customer

pnadmin, Articles September 12, 2018

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading

5 Reasons Why Enterprises Struggle with Customer Engagement

pnadmin, Articles January 8, 2018

It’s great to be the big kid on the block–fat budgets, top talent, vast infrastructure, and all that goes with being an established, enterprise-class competitor. Yet with all of that clout, many national brands struggle mightily with building and sustaining customer engagement. That’s because they… Continue Reading

PossibleNOW Launches Application on Oracle Marketing AppCloud to Provide Preference Management Solutions to Clients

pnadmin, Press November 3, 2015

MyPreferences® for Oracle Eloqua helps marketers reduce opt-outs, improve campaign results and enhance customer experience through integration to Oracle Marketing Cloud Atlanta, Ga., November 3, 2015 – PossibleNOW today announced that it has launched its enterprise preference management application which is now available on the Oracle Marketing AppCloud…. Continue Reading