Can Consumers Revoke Consent to Receive Automated Calls?

Type: Blog
Topic: Do Not Call Solution

Yes, consumers have the right to revoke consent to receive automated calls or texts under the Telephone Consumer Protection Act (TCPA). The Federal Communications Commission (FCC)  strengthened this right with new regulations that took effect in April 2024. The rules now explicitly allow consumers to revoke consent through various reasonable methods that clearly express their desire to stop receiving automated communications.

For businesses engaged in marketing, this means you must be prepared to manage consent revocation efficiently to avoid legal risks. PossibleNOW’s DNCSolution provides robust tools for handling consent, helping your business remain compliant with TCPA regulations while maintaining positive customer relationships.

What Are the New FCC Rules for Revoking Consent in 2024?

The FCC’s 2024 update to the TCPA provides clear guidelines for how consumers can revoke consent. According to the new rules, consumers can revoke their consent by any reasonable method that clearly indicates their intent to stop receiving calls or texts.

These rules aim to simplify the process for consumers and require businesses to honor such requests within 10 business days. Moreover, businesses are permitted to send one confirmation message acknowledging the revocation, but no further marketing or promotional content may be included in that message​.

What Methods Must Consumers Use to Revoke Their Consent?

Some examples of ways that consumers can revoke their consent include:

1. Replying with “STOP,” “QUIT,” “END,” “REVOKE,” or similar keywords in a text message.
2. Using a key press opt-out mechanism during an automated or prerecorded call.
3. Submitting a revocation request via a website or phone number provided by the caller.

Additionally, if a consumer uses non-standard language in their revocation request (e.g., “I don’t want any more messages”), businesses are still required to treat this as a valid request as long as a reasonable person would understand it as an intent to revoke consent.

How Businesses Can Stay Compliant With Revocation Requests

Complying with the TCPA’s new revocation rules is critical to avoid fines and lawsuits. Failure to process revocation requests within the required timeframe or sending further messages after consent has been revoked can lead to severe legal consequences.

This is where PossibleNOW’s Do Not Call solution comes in. DNCSolution allows businesses to automatically manage customer preferences and consents though an integration with MyPreferences, and handle revocation requests efficiently. By integrating tools that track opt-outs, manage consent across multiple channels, and provide a centralized database for managing communication preferences, PossibleNOW helps businesses adhere to the updated TCPA rules.

PossibleNOW’s TCPA solution includes features that enable businesses to maintain an accurate audit trail of consent and revocation requests. This ensures that if a business faces litigation, they can provide proof of compliance with the law.

Ready to protect your business from costly TCPA violations? Contact us today to learn more about how DNCSolution can help you manage customer consent effectively and mitigate legal risks.