How Your MarTech Stack Fails to Serve the Customer

pnadmin, Articles September 12, 2018

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing… Continue Reading

PossibleNOW Earns Special Recognition at Oracle’s Modern Marketing Experience 2015

pnadmin, Press April 9, 2015

Oracle partner featured in conference keynote, cited as critical component for B2B and B2C marketing and customer experience initiatives Atlanta, Ga. – April 9, 2015 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, was cited as a key example of Oracle… Continue Reading

The Key to Consumer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Zero-Party Data

PossibleNOW Releases MyPreferences Interaction;

pnadmin, Press April 30, 2012

Provides Marketing Campaign Automation That Leverages Existing Customer Data Sets DULUTH, GA – April 30, 2012 – PossibleNOW, the leading provider of compliance and marketing solutions for multi-channel direct marketers, announces the release of MyPreferences® Interaction, an application for marketing automation. This is the second product… Continue Reading