The Key to Consumer Engagement: Consent, Preferences, and Zero-Party Data

pnadmin, Whitepapers September 29, 2017

Zero-Party Data

Click “Yes” If You Understand Preference Management

pnadmin, Articles October 6, 2017

Male Shoppers: An Opportunity, not an Oxymoron

pnadmin, Blog January 2, 2015

As marketing experts, we know that women are the most important decision-makers when it comes to making purchases. Women make an estimated 80 percent of all buying decisions, so it’s no surprise that many of our efforts are spent engaging the almighty women in hopes… Continue Reading