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Consulting Services Team

Our Professional & Consulting Services Team


  • Jeff Jarvis - VicePresident, PPO

    Jeff Jarvis, Senior Vice President, Strategy & Consulting

    Jeff brings to PossibleNOW an extensive background in domestic and international business environments. He has helped companies drive business growth, develop high-performance sales and service organizations and implement process best practices. Jeff has held executive positions with FreebeePay, Agentek, SupportSoft, and CoreNetworks and management positions with Mosaix, Sequent Computer and IBM.

  • Thomas Fricano

    Tom Fricano, Practice Director, Strategy & Consulting

    With more than 25 years of experience, Tom assists clients with customer experience, preference management and consent initiatives through advisory and strategic consulting, technology expertise and project to product to implementation roadmaps. Thomas has a blend of experience that allows him to strategically and tactically apply organizational and technology skills in a manner that builds trust with key stake holders across client engagements. His expertise spans multiple industry sectors and business initiatives including customer engagement, regulatory compliance, email marketing and automation platforms, eCommerce, back-end systems integration, managed services and hosting, product rollouts, ongoing measurement and data governance. With responsibilities ranging from engagement management, hands-on engineer to analyst to senior level architect, Tom is a trusted advisor helping clients enjoy a rare level of success in solution delivery and advancing their business.

    Client highlights include enterprise, national and global engagements for IBM, KPMG, Whirlpool, Ally Bank, John Hancock, UnitedHealth, Aetna, Florida Blue, Scotia Bank, Autodesk, JLL, Intuit, Fidelity, Paypal, Humana, Rite Aid, John Deere, E*Trade, Consolidated Edison and Horizon Blue Cross Blue Shield of NJ

  • Tracey Greene, Customer Engagement Strategist, Strategy & Consulting

    Tracey provides creative strategy services for customers which include user experience, information architecture, usability and visual design to B2B, B2C and non-profit organizations with a focus in healthcare, higher education, insurance, and publishing. Tracey is an Adjunct Professor at University of Massachusetts at Lowell (UML) teaching Web Design since 2000 and has assisted in defining and structuring a full fine arts web curriculum. She has received a Professional Teacher Excellence Award. 

  • Amy LeBow, Senior User Experience Strategist, Strategy & Consulting

    Amy has over 10 years’ experience in the user experience and preference management discipline. She combines her background in psychology with her design expertise and passion for research to craft taxonomy solutions, user interfaces, user pathways, and preference centers. These solutions result in improved customer adoption and retention for clients. Amy has worked in several industries, including insurance, healthcare, international retail, technology, and education. 


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