Preference Strategy

PossibleNOW takes a strategic approach to maximize the potential of Enterprise Preference Management to impact your CX transformation. Our strategists analyze your customers, communications, processes, and technology to gain adoption and maximize business results.

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Zero-Party Data

  • Unique to brand
    No other competitor has the data or can buy it
  • Ultimate "source of truth"
    Customers provide data directly and voluntarily
  • Relationship based
    Customer's level of trust leads to their willingness to share their data
  • Mutually beneficial
    Customers receive value in exchange for data they share
Trust is the foundational element behind any genuine emotional connection and consistency is its driving force. By creating consistent customer experiences, brands can further their relationships with customers and build stronger loyalty. - Forrester Research


Strategic Consulting and Customer Insights Research Sets Us Apart

PossibleNOW combines 20 years of strategic planning, customer research, and domain expertise related to preference management and transformative customer experience to provide organizations a competitive advantage. Our team creates comprehensive solutions that maximize the value of your unique, complex initiatives – far beyond basic regulatory compliance.

We look at preference management as both “Art and Science”- The “Art” is honoring the desires and preferences of individual people by employing the right strategy, processes, and best practices, while the “Science” is the purpose-built technology to do it at scale.

No matter which stage of the process you’re in, our experts provide value to enable your team to build trust through transformed CX and enrich your customer relationships. We deliver on our promises and stand by you to ensure ongoing customer success.

Strategic Consulting and Customer Insights Research Sets Us Apart


In the planning stage, it’s easy to get overwhelmed. Our services team helps every step of the way. We leverage industry-specific experience to craft innovative recommendations tailored to your company’s unique needs. We enable relevant, trusted, and compliant omnichannel customer interactions. Our services include:

  • Deep customer insights conducted with Voice of Customer research
  • Data strategy development to identify and collect needed profile data
  • Enterprise preference management evaluation and gap analysis
  • Enterprise consent strategy & regulatory evaluation
  • Roadmap and program management planning
  • Phased deployment recommendations
  • Internal communications and positioning
  • Consent language review and recommendations
  • Global consumer privacy gap assessment – GDPR, CCPA, DNC, TCPA, TSR, CAN-SPAM, and more.

DIY vs Buy: view our whitepaper

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Data Strategy

Our consultants analyze the output of your Voice of Customer research to better understand customer expectations of their customer journey, how they want to be engaged, and expectations for personalized experiences. Next, they identify the preference and attribute data that needs to be collected in their customer profile to meet their expectations. Finally, they develop a data collection strategy to identify the most appropriate touchpoints and data to request in order to build your customer’s profile over time.

80% of customers are very likely to trust a company who provides very good
customer experience. - QualtricsXM



When your consent and preference management strategy is in place, our team can help you analyze its effectiveness to continue increasing campaign efficacy.

  • Competitive Research Analysis
  • Reporting & Analytics KPI Services
  • Organizational and Data Governance

Don’t know where to start? Learn more about Catalyst .

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Industry Leader

PossibleNOW is the industry leader in customer consent, preferences, profile, and insight solutions. Let us help your team create innovative approaches that meet your company’s industry-specific requirements, strengthen your customer relationships and position you ahead of your competition.