Customer Preference Management Software

What is Enterprise Preference Management?

Preference management gives customers and prospects a voice in how they engage with your organization. Our technology enables you to hear that voice -- and honor it. By allowing customers and prospects to control how they wish to interact with your brand or organization, you build customer loyalty and engagement. And, you can do this across multiple channels -- email, mobile, social and more -- and get a single, unified view of each customer’s preference across the organization.

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Reduce Global Opt-Outs With Opt-Downs

Laws like CAN-SPAM require marketers to include an “opt-out” option in every communication. In order to meet only the basic requirements for compliance, some companies provide that option and no others. The reality is that 65% of communication opt-outs occur because the customer does not consider the email communication to be relevant or timely - not because they never want to hear from you again.

An effective opt-down strategy provides more granular opt-down options by category, product, or frequency while still maintaining compliance with email opt-out regulations. Companies who offer preference options to allow their customers to select a specific area of interest, channel of communication, or frequency of alerts often see between 60-90% in the number of customers who choose to remain in their marketing database.

Companies must engage their customers through the channels the customers prefer and are most comfortable using. This solution enables an open communication loop where customers are more willing to share detailed content about specific likes and dislikes because the company has shown a unique opportunity to share a personalized and relevant experience to them.

Enterprise Preference Management With Privacy by Design

MyPreferences was built with privacy by design, meaning it’s built specifically to adapt to ever-changing global privacy regulations. We don’t think about data privacy after the fact – it’s in the very core of MyPreferences. With privacy by design in mind, use MyPreferences to:

• Capture express consent, update it, and revoke it if necessary
• Honor communication preference of each customer
• Reduce consumer compliance risk by ensuring that opt-outs for honored throughout your organization
• Access customer preference data in real-time
• Adapt to constantly changing privacy regulations, including GDPR, CCPA, and more

MyPreferences Features

Personalize Engagement. Support Privacy Compliance. Improve Marketing ROI.

• Configure MyPreferences to your own customized interface
• Ensure compliance with privacy regulations when collecting customer data
• Collect and update express consent
• Customize consent collection language and privacy policies as needed
• Segment and organize customer preferences by various filters

Data Management is Key

• Store customer preference data in a centralized repository that helps eliminate data silos in your organization
• MyPreferences integrates with your existing business technology, including CRMs, ESPs, and others
• Ensure privacy compliance with regulations like GDPR, DO Not Call, CAN-SPAM and CASL
• Maintain a complete history of preference and consent data across your organization

Improve overall customer experience with personalized communications that honor the voice of your customer. Learn more.

MyPreferences Functionality

With enterprise preference management, you can go beyond opt-outs to handle yes or no responses, consent management, lifestyle preferences and more. Collect preferences for marketing, account servicing or privacy at multiple touchpoints like channels – email, mobile, social, etc – and applications – like account management, point of sale or IVR.

With MyPreferences, easily track when each preference is stated, changed, or expired. In geekspeak, MyPreferences® uses industry-standard Open API technology (SOAP and REST) and secure bulk data transfer technology. MyPreferences overcomes common enterprise complexity challenges by integrating with your existing business technology, like CRMs, campaign management tools or marketing automation systems.

So, ditch the generic marketing pitch and build relationships based on your customers’ preferences and permissions. MyPreferences offers multi-platform support and integrates into your interactive applications. Learn more.

MyPreferences Results

Enable more complete and responsive digital campaigns. Enterprise-wide knowledge of your customers’ preferences equals

• Increased customer loyalty
• Higher customer satisfaction
• Improved marketing ROI
• Higher lifetime customer value

With enterprise preference management, you can reduce global opt-outs between 60-90% (by enabling opt-ins instead). Reduce process complexity of your marketing programs by up to 90%. And improve customer engagement by as much as 50%, all by listening to the preferences they share and responding with targeted and personalized communications. Learn more.