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One API. All Experiences.
With MyPreferences API, you can seamlessly leverage customer data, enabling tailored
experiences at every customer interaction. It empowers brands to learn directly from the
consumer by understanding their preferences, all while respecting
customer privacy.
MODERN
API-first design for modern developers
Our API first architecture makes it easier and faster to design customer experiences. The Experience API simplifies consumption and development, whether it's designing micro experiences to enrich customer profiles or implementing a comprehensive trust center.
AUTONOMY
Framework Provides Marketers Autonomy
Personalize with precision by controlling every aspect of the customer experience. Empowers marketers to collaborate closely with the technical team in establishing the framework for customer experiences. Once set, marketers retain control without reliance on technical counterparts.
UNIQUENESS
Embrace Uniqueness, Deliver Personalized Experiences
Every customer is unique and so should be their experience.
Evolve customer experiences dynamically, catering to their preferences, consents, motivations, desires, and insights. With a single API call, retrieve individualized experiences that always align with their expectations.
JOURNEY
Experience API Gives Customers Control
Designed to streamline the management of your customers' zero party data, the Experience API simplifies the process while putting control in their hands. User-friendly self-service experiences provide customers easy access to manage their data, ensuring they retain control.
A comprehensive library of historical APIs
Offers complete control over your customer data, from the most recent experience to the very first interaction with the brand.
Intelligent business rules and built in data validations
Built in data validations and checks to enforce preference and compliance rules seamlessly across every collection touchpoint.
Simplifying privacy experiences
End-to-end configuration management of customer consents and privacy preferences across all data categories.