Providing Powerful Results
Global Opt-Out Saves
Revenue Growth Over 5 Years
Reduce Opt-Outs to Grow Revenue
Due to high opt-out rates, the bank was losing the opportunity to cross sell their existing customers. They had a critical need for a system that would track…
- Which customers fell under which business units
- Which products or services they purchased
- What their preferences and interests include
They needed the ability to share that information across the entire organization. Further, they needed to compile customer profiles in a preference center, enabling customers to tailor their customer communication preferences. By doing so, each business unit could maintain their own specific opt-in list, and thereby keep more customers within their marketable universe.
Bank Overview: As one of the largest financial institutions in the world, our client has a very complex organization. They have many business units, yet many customers never interact with more than three of the products and services they offer.
The financial institution’s core challenge was to reduce global opt-out rates due to non-relevant communications and engage customers with communications of interest.