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TCPA Regulations and Compliance: Complete Guide
TCPA Policy Updates: Key Changes Telemarketers Must Know in 2025 Significant updates to the Telephone Consumer Protection Act (TCPA) among other regulations are set to take effect in 2025, introducing stricter regulations for telemarketers. These changes aim to tighten consent requirements and streamline revocation processes,… Continue Reading
October 23, 2020
Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
Tags: campaign ROI, customer conversion, customer experience, customer interaction, customer lifetime value, customer loyalty, customer retention, customer ROI, customer satisfaction, data, hard KPIs, Harvard business review, life-cycle stages, lifecycle of the customer, marketing ecosystems, marketing efficiency, metrics, performance measurement, preference management system, soft KPIs
April 2, 2018
Email Preference Center Best Practices
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
October 23, 2020
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
November 2, 2022
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
Do Insurance Companies Cover TCPA Damages?
The short answer is, not always. While some insurance policies may offer coverage for Telephone Consumer Protection Act (TCPA) violations, it is not guaranteed, and businesses often find themselves facing substantial out-of-pocket costs. General liability and errors and omissions (E&O) insurance typically do not cover… Continue Reading
September 5, 2024
PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
Data Silos Cause Communication Gaps
Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading
Tags: communication, communication gaps, customer preferences, data, data silos, eric tejeda, possiblenow, preference management, preferences, tejeda
January 23, 2024
Difference Between Preferences & Consent
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preference management, preferences, preferences and consent, tejeda
Integrate Do Not Call Compliance with Preferences
Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
January 22, 2024
Customer Preferences Require More Than One Flavor
Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
Give Customers Opt-Down Options
Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
Preference Center Organization
Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 20, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
January 17, 2024
Can You Be Fined for Contacting a Customer Who Previously Opted Out?
Yes, you can be fined for contacting a customer who has opted out. Under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), continuing to call or text someone after they have revoked consent can result in substantial financial penalties and… Continue Reading
September 11, 2025
How Do Not Contact Rules Apply to Nonprofit Organizations
Nonprofit organizations are subject to Do Not Contact rules, but with some key differences from for-profit businesses. While tax-exempt charitable organizations may qualify for certain exemptions under the FTC’s Telemarketing Sales Rule (TSR) and the Telephone Consumer Protection Act (TCPA), they are not broadly immune… Continue Reading
How Often Should Marketers Scrub Their Contact Lists?
Scrubbing your contact list is not only a compliance requirement but also helps reduce bounce rates, avoid wasted outreach, and protect your brand’s credibility. How often you should scrub your list depends on how you’re managing contacts. For marketers using traditional or batch-based tools, the… Continue Reading
What Happens When a Business Ignores Do Not Contact Requests?
Failing to honor a Do Not Contact (DNC) request can lead to serious legal repercussions for your business. Under laws like the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), ignoring opt-outs can lead to regulatory enforcement, costly lawsuits, and reputational… Continue Reading
What Role Does Data Accuracy Play in DNC Compliance?
Accurate data is the foundation of effective Do Not Contact (DNC) compliance. Under the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR), even a single call to a consumer who previously opted out can trigger fines, lawsuits, or enforcement action. Most… Continue Reading
What Is a ‘Do Not Mail’ List and How Does It Work?
A Do Not Mail list is a registry of consumers who have opted out of receiving unsolicited marketing mail. Unlike government-run Do Not Call registries, these lists are typically managed by industry groups like the Direct Marketing Association (DMA), and participation is voluntary for marketers…. Continue Reading
Should You Outsource DNC Compliance Management?
Managing Do Not Contact (DNC) compliance is challenging because it requires real-time coordination across all of your company’s communication channels and teams, from sales to marketing to customer service. Businesses must keep up with evolving laws like the TCPA and TSR, maintain accurate suppression lists,… Continue Reading
July 23, 2025
How to Securely Store Do Not Contact Preferences
Storing Do Not Contact (DNC) preferences securely is a compliance requirement under laws like the Telephone Consumer Protection Act (TCPA) and the FTC’s Telemarketing Sales Rule (TSR). Poor storage practices can expose your business to fines, data breaches, and damage to your brand. To comply… Continue Reading
Balancing Contact Compliance and Sales Performance
Sales teams work in fast-paced environments where speed and responsiveness are critical. Whether it’s hitting daily dial quotas or following up on warm leads, timing plays a major role in success. But that sense of urgency can easily clash with the strict regulatory obligations around… Continue Reading
July 21, 2025
The Impact of GDPR on DNC Requirements
The General Data Protection Regulation (GDPR) is the European Union’s comprehensive privacy law that governs how businesses collect, store, and use the personal data of EU residents. It applies to any organization that handles the personal data of individuals in the EU, even if the… Continue Reading
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