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TCPA Regulations and Compliance: Complete Guide
TCPA Policy Updates: Key Changes Telemarketers Must Know in 2025 Significant updates to the Telephone Consumer Protection Act (TCPA) among other regulations are set to take effect in 2025, introducing stricter regulations for telemarketers. These changes aim to tighten consent requirements and streamline revocation processes,… Continue Reading
October 23, 2020
Defining Meaningful Metrics: 6 Soft KPIs to Measure Customer Preference Collection
Measuring metrics and data can be overwhelming and confusing. Have you ever had trouble deciding where to start? Do you remember our previous blog series 5 Key and Measurable Reasons to Adopt Preference Management? We discussed some hard KPIs that may be the initial motivator… Continue Reading
Tags: campaign ROI, customer conversion, customer experience, customer interaction, customer lifetime value, customer loyalty, customer retention, customer ROI, customer satisfaction, data, hard KPIs, Harvard business review, life-cycle stages, lifecycle of the customer, marketing ecosystems, marketing efficiency, metrics, performance measurement, preference management system, soft KPIs
April 2, 2018
Email Preference Center Best Practices
What Are Email Preference Centers? Email preference centers are a tool that can help your consumers decide how they want you to interact with them. Instead of just sending out emails on a regular timed basis, having a preference center allows customers to have more… Continue Reading
October 23, 2020
The Basics of DNC Scrubbing: What Is a Do Not Call (DNC) Scrubber and Why Do You Need It?
What Is the Do Not Call (DNC) Registry? The Do Not Call Registry is a database of phone numbers and contact information maintained by the United States government’s Federal Trade Commission. The phone numbers on this registry have revoked consent to be contacted by companies… Continue Reading
November 2, 2022
What is Consent Management, How it Works, & Why it’s Important for Data Compliance
Just a few years ago, companies could obtain and monetize their customers’ data in any way they wanted. But with the recent rollout of the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies can no longer gather personal data without… Continue Reading
January 27, 2021
Do Insurance Companies Cover TCPA Damages?
The short answer is, not always. While some insurance policies may offer coverage for Telephone Consumer Protection Act (TCPA) violations, it is not guaranteed, and businesses often find themselves facing substantial out-of-pocket costs. General liability and errors and omissions (E&O) insurance typically do not cover… Continue Reading
September 5, 2024
PossibleNOW and Jeff Jarvis have been featured in Total Retail’s Top 50 Tips of 2022 report
Original Article: TotalRetail Total Retail recently released the Top 50 Tips of 2022 report, comprised of the top 50 tips that have been featured throughout the year in Total Retail’s e-newsletter and website. We are excited to mention that PossibleNOW’s own Jeff Jarvis has been featured… Continue Reading
Tags: Jeff Jarvis, possiblenow, top 50 tips, top 50 tips of 2022, total retail, TotalRetail, zero-party, zero-party data
January 13, 2023
Data Silos Cause Communication Gaps
Summary Years ago, my mother called to say she’d visit at 5:00, but I forgot to tell my wife. When my mom arrived, the house was chaotic, and my wife was frustrated, saying it would have been nice to know in advance. This mirrors how… Continue Reading
Tags: communication, communication gaps, customer preferences, data, data silos, eric tejeda, possiblenow, preference management, preferences, tejeda
January 23, 2024
Difference Between Preferences & Consent
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Tags: communication, Consent, customer preferences, eric tejeda, possiblenow, preference management, preferences, preferences and consent, tejeda
Integrate Do Not Call Compliance with Preferences
Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
January 22, 2024
Customer Preferences Require More Than One Flavor
Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading
Tags: customer preferences, flavor, one flavor, possiblenow, preference management, preferences
Give Customers Opt-Down Options
Summary Customer relationships can be as tricky as celebrity divorces, marked by irreconcilable differences. When a customer globally opts out of all communications, it’s like saying they never want to hear from you again. However, with some compromise, you have a 75% chance of saving… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
Preference Center Organization
Summary You know that junk closet where you throw everything? We all have one. You don’t know where to put that unused DVD player, empty picture frame, or extra parts from your disposal, but you toss them in, knowing you’ll need them someday. Then, when… Continue Reading
Tags: enable compliance, organization, preference center, preference organization, preferences
January 20, 2024
Strategic Consultants Benefited Scotiabank
Summary One of the key reasons we decided to work with an external partner in building this tool is their expertise and knowledge of best practices. While we have technology expertise within our organization, we lack specific experience in managing preferences. We worked hard to… Continue Reading
Tags: Scotiabank, strategic consultants
January 17, 2024
What Is the Risk for Marketers in Calling Reassigned Numbers?
Calling a reassigned number may seem like a minor oversight for marketing companies—but under the TCPA, it can lead to serious legal and financial consequences. When a phone number is reassigned to a new user, any prior consent tied to that number becomes invalid. If… Continue Reading
May 2, 2025
What Are the B2B Telemarketing Consent Requirements?
Business-to-business (B2B) telemarketing calls are often thought to be exempt from the same rules that govern consumer marketing—but that assumption can be costly. Under the Telephone Consumer Protection Act (TCPA), B2B marketing calls or texts using an automatic telephone dialing system (ATDS) or delivering a… Continue Reading
Is There a Ported Wireless Safe Harbor for Telemarketing Calls?
Yes—but only under very specific conditions. The FCC provides a limited “safe harbor” for telemarketing calls made to numbers that have recently been ported from wireline to wireless service. This provision exists to account for the short window during which telemarketers may not yet know… Continue Reading
Is There a Reassigned Number Safe Harbor for Telemarketers?
Yes—telemarketers can qualify for a safe harbor from TCPA liability for calls made to reassigned numbers, but only under specific conditions. The safe harbor was established to protect businesses that attempt in good faith to verify the ownership of a phone number prior to placing… Continue Reading
Who Do TCPA Litigators Target?
TCPA litigators typically target companies that are either consistently noncompliant or lack the infrastructure to defend their practices. Businesses that run outbound calling or texting programs without tight control over consent, suppression lists, or third-party lead sources are especially vulnerable. Organizations most at risk of… Continue Reading
My Call Center is Not in the US. Do I Need to Comply with US Telemarketing Regulations?
If your call center contacts US consumers, you must comply with US telemarketing regulations, regardless of where your operations are based. The Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) laws apply to any business making calls or sending texts to US phone… Continue Reading
February 20, 2025
How Many TCPA Violations Do I Have to Commit to Be Sued?
Just one. That’s all it takes. Under the Telephone Consumer Protection Act (TCPA), a single violation—such as calling a number on the Do Not Call (DNC) Registry or sending an automated text without prior written consent—can lead to a lawsuit. Consumers don’t have to prove… Continue Reading
February 19, 2025
How Does My Business Obtain a SAN Number to Access the DNC Registry?
A Subscription Account Number (SAN) is required for businesses that make telemarketing calls to consumers in the United States. The SAN grants access to the National Do Not Call (DNC) Registry, allowing businesses to check their contact lists against restricted numbers and avoid costly TCPA… Continue Reading
What Are Common TCPA Litigator Tactics?
TCPA litigators and professional plaintiffs manufacture lawsuits by exploiting weaknesses in telemarketing and customer outreach practices. They bait businesses into violations, leveraging outdated TCPA rules to force settlements and costly litigation. Businesses face even greater legal exposure if they lack airtight compliance. Uncapped statutory damages… Continue Reading
Are Small Companies Exempt from the TCPA?
No, small businesses are not exempt from the Telephone Consumer Protection Act (TCPA). The TCPA applies to all businesses—regardless of size—if they engage in telemarketing, automated calls, text messaging, or fax marketing. This means that even if you’re a small company, you must follow the… Continue Reading
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