Implementation of Consent and Preference Management

pnadmin, Whitepapers September 29, 2017

Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading

Best Practices for Opt-Down Pages

pnadmin, Videos October 10, 2017

Summary Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer… Continue Reading

PossibleNOW Launches Cloud-Based Email Marketing Personalization Platform: MyPreferences® Campaign

pnadmin, Press July 16, 2014

Customer personalization platform empowers companies to tailor communications to recipients’ needs, reducing opt-outs and improving marketing ROI Atlanta, Ga. – July 16, 2014 – PossibleNOW, the leading provider of customer engagement and enterprise preference management solutions, today announced the launch of its MyPreferences® Campaign product, a… Continue Reading

PossibleNOW Provides Technology Solutions & Services That Enable Marketers to Comply With Pending FCC Declaratory Ruling

pnadmin, Press June 22, 2015

The June 18 Federal Communications Commission (FCC) announcement of sweeping declaratory rulings adds restrictions and broadens the impacts on companies using automated dialers and text message marketing. PossibleNOW’s do not contact and preference management solutions offer functionality for TCPA compliance. Atlanta, Ga. – June 22,… Continue Reading

Design and Functionality of Collection Interfaces

pnadmin, Videos October 4, 2017

Summary The conversational model of preference collection focuses on providing convenient, timely, and branded experiences that align with the customer’s immediate priorities. For instance, a customer engaged in an online product warranty process is primarily concerned with that product and the seller’s support throughout its… Continue Reading

Defining and Applying Business Rules

pnadmin, Videos October 6, 2017

Summary Eric Holtzclaw, Chief Strategist, emphasizes the importance of clearly defining the rules by which data is collected, interpreted, and used, especially in the implementation of marketing technology solutions like preference management. Without well-defined business rules, data, including preference data, risks being misunderstood, misapplied, or… Continue Reading