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Best Practices for Opt-Down Pages
Type: Videos
Topic: Preference Mgmt
Summary
Eric Holtzclaw, Chief Strategist for PossibleNOW, discusses best practices for preference collection. He advises that when building an opt-down page, you should limit the number of choices to three: opt out of all communications, opt out of just the current communication, and an offer to go to the preference center. This approach is recommended because customers are typically in an annoyed state when they reach the opt-down page, and minimizing selections helps keep them engaged without further frustration. By simplifying the options, you can improve the customer experience and maintain better communication.
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