Difference Between Preferences & Consent

pnadmin, Videos January 23, 2024

Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading

Integrate Do Not Call Compliance with Preferences

pnadmin, Videos January 22, 2024

Summary Remember the cool kids in the 80s with Air Jordans, a Walkman, and Atari 2600? You can be the cool kid in marketing by implementing a consent and preference management solution. If you’re considering this, it’s a good time to also integrate a Do… Continue Reading

Customer Preferences Require More Than One Flavor

pnadmin, Videos January 22, 2024

Summary Do you think Starbucks would be successful if it only offered one flavor of coffee? Likely not. Just as people have varied coffee preferences, customers also have diverse communication preferences. For instance, some want basic product information, others enjoy detailed technical documents, and some… Continue Reading

PossibleNOW Announces GDPR Consent Quick Start Program to Help Companies Achieve Consent Compliance Before Deadline

pnadmin, Press March 15, 2018

Program allows companies to implement an out-of-the-box solution while providing a roadmap to an enterprise consent and preference management platform. ATLANTA (PRWEB) MARCH 15, 2018 – PossibleNOW, the leading provider of enterprise consent and preference management solutions, today announced the launch of a program to… Continue Reading

PossibleNOW and Scribe Software Announce Partnership

pnadmin, Press January 4, 2018

PossibleNOW, maker of the MyPreferences consent and preference management solution, and Scribe Software, which provides integration platform as a service (iPaaS), have announced a partnership that aims to help customers accelerate preference-data and application integration, particularly with the European Union’s General Data Protection Regulation (GDPR)… Continue Reading

ADT – Implementation Challenges

pnadmin, Videos October 2, 2017

Summary The challenges we face are multi-layered. First, we lack in-house expertise, which is why we rely on companies like PossibleNOW to bring their expertise and guide us in effectively meeting our customers’ needs. A major challenge, which I believe isn’t unique to us, is… Continue Reading

SiriusXM – Why We Needed a Preference Management Partner

pnadmin, Videos September 29, 2017

Summary The reason we initially handled this in-house was because we already had legacy CRM implementations that captured preferences through our call centers and online channels. We managed the data by pushing it into our own marketing databases. However, as the data volume grew and… Continue Reading

Thompson Reuters – Implementation Challenges

pnadmin, Videos October 2, 2017

Summary Currently, our environment is completely siloed because the systems we use to manage different channels are separate. For example, we have an email preference center, we track followers on Twitter, know our Facebook fans, and monitor traffic on our blog, but there’s no easy… Continue Reading