The Future of Zero-Party Data Collection

PossibleNOW, Whitepapers March 10, 2022

Forrester Research, a leading voice in marketing and customer experience technology, declared that “enterprise preference management builds customers’ trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them.” With the emergence of global privacy regulations like GDPR… Continue Reading

Zero-Party Data ROI Improved Engagement Maturity

pnadmin, Whitepapers February 17, 2022

Zero-Party Data

Interpreting Customer Data: Defining and Reporting on Key Performance Metrics

pnadmin, Whitepapers February 9, 2022

Consent & Preference Collection Best Practices

PossibleNOW, Whitepapers January 26, 2022

Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading

Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications

pnadmin, Press December 11, 2018

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading

PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

pnadmin, Press November 30, 2018

PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading

PossibleNOW Survey Shows Majority Of Companies Losing Customers From Insufficient Customer Consent Management Systems

pnadmin, Press November 6, 2018

Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line DULUTH, GA. (PRWEB) NOVEMBER 01, 2018 – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced new results of a survey on customer communications consent, which shows… Continue Reading

Regulatory Update: Year In Review 2024 & What’s Ahead in 2025

PossibleNOW, Webinars February 28, 2025

Summary Regulatory and Legal Telemarketing Updates: Federal, State, and Litigation Trends The webinar began with a comprehensive review of the most significant regulatory developments in 2024 and what’s ahead in 2025. A central topic was the now-vacated “One-to-One Consent” rule, which would have required logically… Continue Reading

FCC Revocation of Consent

PossibleNOW, Webinars February 14, 2025

On April 11, 2024, new TCPA regulations from the FCC officially went into effect—changing the landscape for how businesses manage consumer consent and revocation. In our recent webinar, experts from PossibleNOW, CompliancePoint, and Drips discussed what these changes mean and how companies can adapt strategically… Continue Reading

The FCC’s New 1 to 1 Consent Ruling

pnadmin, Webinars January 16, 2025

Summary The new FCC 1:1 consent ruling, effective January 27, 2025, introduces stricter regulations for lead generation and telemarketing. The rule requires that each seller obtain prior express written consent individually before making automated calls or sending text messages. This significantly impacts lead aggregators and… Continue Reading