Consent & Preference Collection Best Practices

PossibleNOW, Whitepapers January 26, 2022

Defining Consent and Preference Data and the Collection Process Customer preference and consent data falls under the term “zero-party data,” which is defined as any personal insights, preferences, and profile data that a customer proactively and deliberately shares with a brand. Zero-party data like consent… Continue Reading

Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data for Marketing Communications

pnadmin, Press December 11, 2018

PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season DULUTH, GA. (PRWEB) DECEMBER 11, 2018 – Industry observers expect online sales this holiday season to rise 22 percent according to Deloitte. This compares to 5 percent last year, where online holiday sales… Continue Reading

PossibleNOW Cited As One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

pnadmin, Press November 30, 2018

PossibleNOW views the growing privacy landscape as an opportunity to focus on consent, preference, and data subject rights management for enterprise companies in need of a more sophisticated solution DULUTH, GA. (PRWEB) NOVEMBER 28, 2018 – Leading analyst research firm, Forrester Research, unveiled this week its… Continue Reading

PossibleNOW Survey Shows Majority Of Companies Losing Customers From Insufficient Customer Consent Management Systems

pnadmin, Press November 6, 2018

Majority of Companies Still Don’t Realize True Impact Customer Consent Has on their Bottom Line DULUTH, GA. (PRWEB) NOVEMBER 01, 2018 – PossibleNOW™, the leading provider of enterprise consent and preference management solutions, today announced new results of a survey on customer communications consent, which shows… Continue Reading

Regulatory Update: Year In Review 2024 & What’s Ahead in 2025

PossibleNOW, Webinars February 28, 2025

Summary Regulatory and Legal Telemarketing Updates: Federal, State, and Litigation Trends The webinar began with a comprehensive review of the most significant regulatory developments in 2024 and what’s ahead in 2025. A central topic was the now-vacated “One-to-One Consent” rule, which would have required logically… Continue Reading

FCC Revocation of Consent

PossibleNOW, Webinars February 14, 2025

On April 11, 2024, new TCPA regulations from the FCC officially went into effect—changing the landscape for how businesses manage consumer consent and revocation. In our recent webinar, experts from PossibleNOW, CompliancePoint, and Drips discussed what these changes mean and how companies can adapt strategically… Continue Reading

The FCC’s New 1 to 1 Consent Ruling

pnadmin, Webinars January 16, 2025

Summary The new FCC 1:1 consent ruling, effective January 27, 2025, introduces stricter regulations for lead generation and telemarketing. The rule requires that each seller obtain prior express written consent individually before making automated calls or sending text messages. This significantly impacts lead aggregators and… Continue Reading

OCC/FDIC Revisions for TCPA Compliance: Banking Industry Preparedness

PossibleNOW, Webinars February 8, 2024

Summary Overview of OCC Bulletin and TCPA Compliance Expansion The webinar introduced the significant changes imposed by the OCC bulletin, which immediately integrates TCPA compliance checks into annual examinations for FDIC-insured banks and savings associations—even in the absence of consumer complaints. The presenters emphasized the… Continue Reading

Connecticut’s SB1058 – an Update to TCPA

PossibleNOW, Webinars December 7, 2023

    Summary The webinar, hosted by PossibleNOW and CompliancePoint, breaks down Connecticut Senate Bill 1058, which enacts stringent telemarketing restrictions. Unlike other state laws, SB 1058 prohibits all unsolicited telephonic sales calls to Connecticut residents—regardless of whether the call is manually dialed or if… Continue Reading

Direct Marketing Regulatory Environment in 2023 Webinar

PossibleNOW, Webinars April 25, 2023

    Summary The webinar began with a comprehensive overview of telemarketing compliance trends at the federal level. TCPA lawsuits have declined notably since the Supreme Court’s narrowing of the “autodialer” definition, but litigation remains active, especially regarding improper consent practices. The FTC’s Do Not… Continue Reading