Search results for Consent
Summary The Telephone Consumer Protection Act (TCPA) has numerous components, but there are a few in particular that you should be most concerned about in today’s litigious environment. Join us as we walk through the areas of the TCPA that commonly get companies in trouble…. Continue Reading
Prepare for Success The management of customer zero-party data, including customer consents and preferences, typically represents a “crossover” initiative — one that begins as a marketing project, gains traction through IT, and finds valuable application in customer service and support. Moreover, in its aim to… Continue Reading
Summary Companies often inquire about the differences between Customer Data Platforms (CDPs) and Consent and Preference Management Platforms (CPMPs) and how they work together. A CDP acts like an orchestra conductor, harmonizing first-party customer data from various systems to create a comprehensive view of each… Continue Reading
Summary Hi, I’m with the government, and I’m here to help—if your idea of help means dealing with yet another regulation related to capturing express written consent. There are now over 80 countries and dozens of states with privacy laws. The latest CMS 2025 rule… Continue Reading
Summary For businesses conducting outbound calling or texting campaigns, managing TCPA compliance is crucial to avoid significant financial penalties. Many companies’ Do Not Call (DNC) infrastructures are outdated, having been built 20 years ago. As technology and regulations evolve, it is essential to ensure that… Continue Reading
Summary The difference between a preference and consent can be understood through a simple analogy. A preference is like asking a friend if they want to play baseball; it’s an opt-in or opt-out choice for specific topics, such as outdoor gardening or power tools, in… Continue Reading
Summary Some of the challenges we faced involved getting alignment with various business units. I recommend bringing together departments like legal and marketing, which often have different opinions, to get them on the same page. This way, you can understand the regulatory requirements and the… Continue Reading
Summary We chose a purpose-built preference management solution to handle the complexity of our business rules and support our customers effectively. As our rules have evolved, this solution has allowed us to add complexity and adapt to organizational changes in managing preferences. It was crucial… Continue Reading
Summary Having access to preference consultants during our implementation was critical for us. It gave us peace of mind because we brought in people who had experience with preference tools and could provide the right guidance. We trusted these experts to identify potential roadblocks, prevent… Continue Reading
Summary Modern marketers struggle to build trust and deliver expected customer experiences, especially with the removal of third-party cookies. To meet rising expectations, businesses must collect explicit first-party data, ensure transparency, and give customers control over their data, as required by privacy regulations. This demands… Continue Reading